Champagne & Sparkling Wine

Spanish LaLiga football club Athletic Bilbao has agreed a sponsorship deal with Champagne Ayala.

French Champagne house Taittinger has extended its partnership with world football’s governing body Fifa.

Research by Sports Sponsorship Insider into the alcoholic drinks sector has generated rights values to 52 out of 336 recorded alcoholic drinks sector sponsorship deals.

A group of leading French companies have agreed to become official suppliers of the 2018 edition of golf’s Ryder Cup, which will take place at Le Golf National near Paris.

Champagne Carbon has agreed a deal to become an official supplier of the Formula One motor-racing championship.

English wine brand Chapel Down Winery beat off challenges from a domestic rival and major champagne houses to become Official Wine Partner to the Oxford & Cambridge Boat Race, the annual match-up between men’s and women’s rowing crews from Britain’s two most prestigious universities.

French Champagne house Bollinger has renewed its partnership with the Rugby Football Union, the governing body of English rugby union.

The NBA will impose restrictions on the types of jersey sponsorships that will be allowed in the North American basketball league, according to US sports broadcaster ESPN.

The Formula E electric car-racing championship has signed up Maison Mumm as its official Champagne partner.

Chinese online alcoholic beverage retailer Jiuxian has secured a regional partnership with Italian Serie A football team Inter Milan.

Moët & Chandon has been unveiled as the official Champagne of the 2017 America’s Cup.