SINGAPORE 2010 vs INNSBRUCK 2012: Like the sponsorship model for the inaugural Summer Youth Olympic Games in Singapore 2010, the first Winter Youth Olympic Games in Innsbruck began with a clean sheet of…

THE YOUTH Olympic Games concept should be about sports development, not commercial exploitation

AUTOMOTIVE IS ONE of the most important sponsoring sectors and a bellwether of consumer and industrial confidence

NFL NAMING RIGHTS - Mercedes vs MetLife: ESPN’s Monday Night Football will come from the Mercedes Superdome, home of the New Orleans Saints, for the first time this season on November 28.

F1 OFFICIAL TYRE Supplier Pirelli is bracing itself for slower sales and the effects of global recession

ONE OF THE main men behind the recent naming rights deal of the Louisiana Superdome has been fired by his employers Mercedes-Benz USA

JUST A FEW DAYS after the deal was closed, the investment in renaming the Louisiana Superdome has paid off for Mercedes-Benz

NEWS THAT luxury automotive brand Aston Martin has signed a sponsorship deal with German football club TSV 1860 Munchen has caused raised eyebrows all round

No wonder Harry Kewell’s looking so pleased with himself.

MERCEDES HAS announced David Coulthard will front a new activity designed to “transform” the luxury marque’s image among a younger audience. The

THIS GLOBAL coverage map for online buzz and mentions over the last 12 months for “Mercedes-Benz” and “golf” demonstrates how successful the luxury car brand has been in activating its major championship golf sp…

MOTOGP AND INDIAN cricket sponsor Honda was decimated by the Japanese tsunami earlier in the year