Automotive servicing and repair company Kwik Fit has agreed a deal to become the title sponsor of the British Touring Car Championship for the 2019 season

Czech automotive manufacturer Škoda has made its first major inroad into football sponsorship by agreeing a deal with Spanish LaLiga club Espanyol.

German automotive marque Porsche has agreed a multi-year partnership with fashion company Hugo Boss encompassing its array of motorsport activities

German automotive parts manufacturer Brose Fahrzeugteile has signed a five-year extension to its naming rights deal with the Brose Arena, home of the Basketball Bundesliga (BBL) club to which it also ...

German automotive chemicals manufacturer Liqui Moly has signed up as a main sponsor of the Vierschanzentournee, the annual ski jumping showpiece otherwise known as the Four Hills Tournament

The €18m ($20.7m) investment of India’s Balkrishna Industries (BKT) in this month’s deal to title sponsor France’s football league cup, the Coupe de la Ligue, followed its €7.5m invest

German automotive manufacturer Audi has struck a four-season extension to its partnership with the Freeride World Tour skiing and snowboarding series

Michelin North America has acquired the naming rights to US racetrack Road Atlanta – the first time that Michelin will have naming rights to a race circuit anywhere in the world.

Italian automotive company Fiat has struck a one-season extension to its partnership with the French Football League (LFP), expanding its association with club football in the country

Korean motorcycle helmet brand HJC has signed as title sponsor of the German MotoGP in 2019 and 2020 – extending its title presence in MotoGP to five years.