Cars/Automotive

German automotive manufacturer Audi has partnered with Chinese streaming service Panda TV to title sponsor its ‘Marvelous Esports’ program.

Jaguar Land Rover has pumped $40m (€34.6m) into its Jaguar Racing Formula E Championship racing team, according to Jaguar Racing Limited’s company accounts.

Italian luxury car manufacturer Alfa Romeo has extended its partnership with Spanish LaLiga football club Real Betis. Alfa Romeo will retain its position as the Official Vehicle of the club

Toyota, the Japanese car manufacturer, has announced partnerships with six Team USA National Governing Bodies ahead of the 2020 Tokyo Olympics and Paralympics.

Daytona International Speedway has signed a multi-year partnership with Extreme Energy Solutions, a company that makes cleaner-degreaser products and technology designed to lessen vehicle emissions

German luxury car brand BMW will commit over $60m (€53m) to its Ryder Cup and European Tour golf sponsorships over the four-year period from 2019 to 2022, after signing four renewals in November.

AFL Aussie rules football team Hawthorn has signed a sponsorship deal with Japanese automotive manufacturer Nissan

Japanese car marker Toyota has acquired Presenting Partner rights to the Tokyo 2020 Olympic Torch Relay from the Tokyo Organising Committee of the Olympic and Paralympic Games

German carmaker BMW has signed a new Worldwide Partner agreement with the Ryder Cup

German carmaker Audi has signed new esports partnerships with Fokus Clan and FC Ingolstadt 04, two of Germany’s biggest Fifa teams.