Cars/Automotive

Japanese automotive manufacturer Toyota has agreed a deal to sponsor the first edition of the African Beach Games, which will take place in Sal, Cape Verde

South Korean carmaker Hyundai is investing at least €16.4m ($18.6m) in four new partnerships across four of Europe’s top football leagues this season. In England, Hyundai is paying between £7m (€7.9m/$9m

Swedish automotive manufacturer Volvo, hospitality company Hilton and tourism firm Go Vacaciones have signed on as premier partners of PGA Tour Latinoamérica, the international tour of the US golf organisation.

Swiss Formula One motor-racing team Sauber has entered into a partnership with Italian motorsport equipment retailer Sparco

South Korean carmaker Hyundai will terminate its Official Automotive Partner deal with the NFL after the Super Bowl, according to Hyundai Motor America chief marketing officer Dean Evans

Korean car brand Hyundai has become the first automotive sponsor of the RAC Arena sports and entertainment venue in Perth, Western Australia, in a multi-year partnership

Mercedes-Benz and FC Köln have today (Tuesday) claimed firsts by agreeing a takeover deal for German esports team SK Gaming.

US Soccer has signed a multi-year partnership with Volkswagen of America, which is reportedly valued at eight figures annually.

Korean automotive manufacturer Kia has agreed a deal to sponsor the League of Legends European Championship (LEC) esports event

Campeonato Brasileiro Série A club Botafogo has renewed its partnership with automotive battery brand Baterax.