Chinese electric vehicle manufacturer BYD Auto has become English Premier League club Arsenal’s Official Car and Bus Partner in a multi-year, global deal.
Chinese electric scooter brand Yadea became the second brand to sign as a Regional Supporter of the 2018 World Cup in a deal brokered by Chinese agency Desports,
Korean car group Kia Motors has extended its partnership with the Australian Open for a further five years, from 2019 to 2023.
German luxury car brand BMW has upped its investment in the Formula E motor racing series to promote the BMW i range of hybrid and electric cars and claim a leadership position in the fast-growing e-mobility sector.
German luxury car brand BMW has signed a multi-year extension to remain Official Vehicle Partner of the Formula E race series as it continues to press its claim as a leader in the electric mobility sector.
Sports Sponsorship Insider is delighted to introduce our second ‘Activation Tracker’ sector report into activation trends in sports sponsorship – this month exploring the automotive sector.
The Volvo Ocean Race, Volvo Group and Volvo Car Group have signed a four-year Global Partner deal with World Sailing, the international governing body for the sport from 2017 to 2020.
Japanese car manufacturer Honda has agreed a second consecutive one-year deal with cycling’s Giro d’Italia, having enjoyed strong sales in the country last year, following four years of poor sales.