Organisers of the inaugural edition of multi-sport competition the World Urban Games have signed sponsorship deals for the forthcoming event with telco Magyar Telekom, car sharing service MOL Limo, automotive…
Juventus is close to renewing its shirt sponsorship with vehicle manufacturer Jeep in a deal that would increase the Serie A football club's revenue from €16m ($17.6
Sports marketing agency Pitch International has brokered three partnership deals for the Brasil Global Tour – the series of international friendlies played by Brazil’s national football team in the run …
The European Sponsorship Association has paid tribute to the well-respected sponsorship industry veteran Toby Hester, who has died at the age of 57
The North American division of Japanese automotive manufacturer Nissan has expanded its partnership with the National Collegiate Athletic Association by becoming an official corporate partner of NCAA men’s b…
Komoco Motors, the sole distributor of Hyundai cars in Singapore, has signed as the title sponsor of the Singapore Cup club football competition
LaLiga club Barcelona and Seat-owned sports car brand Cupra have signed a global partner deal for the next five seasons. Cupra replaces long-term car partner Audi in the car category
The German Handball Federation (DHB) has renewed its sponsorship agreement with Nigrin, the German manufacturer of automotive care products. Nigrin is to remain a premium partner of the DHB until 2022
The North American division of BMW has extended its title sponsorship of the BMW Championship, the penultimate event of FedExCup Playoffs
Between January and July 2019, Kia activated its Uefa Europa League rights with a cause-led initiative that collected unwanted football boots from European fans and donated them to refugees in Jordan.
In 2015-16’s Dacia Family Project, Udinese and the car brand set out to encourage long-term attendance and loyalty by urging supporters to create a new generation of Udinese fans – literally.
‘The Great Feyenoord DNA Study’ of 2018 saw sponsor Opel build data on the the club’s supporters by giving them a chance to understand their devotion to the team by literally studying their DNA.
The Spanish Basketball Federation (FEB) has entered into a partnership with Korean automotive manufacturer Kia
Japanese car brand Honda has signed as the exclusive automotive partner of League of Legends in North America
Norwich City has confirmed a new partnership with car brand Lotus ahead of the football club’s return to the English Premier League this weekend.
The inaugural Women’s Tour of Scotland cycling event has signed its final partnership with Scottish car retailer Arnold Clark.
Major League Soccer has expanded its partnership with Audi of America by launching a new youth academy support programme called "Audi Goals Drive Progress
The French Basketball Federation (FFBB) has entered into partnerships with e-commerce company Amazon and Japanese automotive manufacturer Suzuki
Japanese automotive manufacturer Mazda has extended its long-running sponsorship of AFL Aussie rules football team North Melbourne. The new deal will run until at least the end of the 2022 season
Japanese car brand Nissan has extended its global partnership with City Football Group (CFG) and signed a new ambassador in Pep Guardiola
Car manufacturer Dacia has been unveiled as the principal partner of the Great Britain Rugby League Lions team, which will return to action for the first time in 12 years in the autumn
Korean automotive manufacturer Kia has signed a new agreement with Surrey County Cricket Club through which it will retain naming rights to The Oval until the end of 2024
NFL American football franchise the Tampa Bay Buccaneers have signed a multi-year partnership with the North American division of South Korean automotive manufacturer Hyundai
Premier League club Liverpool FC has upgraded its long-term regional deal with car brand MG Motor to a global partnership
In May, BMW pulled out of advanced sponsorship talks with Bayern Munich, citing trust issues and doubts around value-for-money
Formula One has signed up high-tech components company Marelli as its ‘Official Telemetry Services Supplier’ in a long-term deal.
BMW is ending its title sponsorship of the BMW Championship, one of the PGA Tour's three FedEx Cup Playoff events
Italian car brand Fiat has extended its partnership with the country’s national football federation, the Federazione Italiana Giuoco Calcio (FIGC).
Toyota’s dealership association in southern California has signed a 10-year naming rights deal for the main sports and entertainment arena in Ontario, California.
Golf’s European Tour has extended its long-running partnership with electric vehicle manufacturer Club Car. The two parties have signed a new four-year partnership.
Motor oil brand Liqui Moly has signed as an Official Partner for the 2020 European Athletics Championships in Paris
Italian automobile manufacturer Fiat has agreed a new partnership with the Colombian Football Federation (FCF)
The sponsors of clubs in Italy’s Serie A with the highest level of recognition among football fans are Jeep, Lete and Pirelli, according to research by Italian consultancy StageUp and research company I…
The Dacia car brand of French automotive manufacturer Renault has extended its partnership with the Super League for title sponsorship of the rugby league competition’s Magic Weekend.
German car brand Audi has overcome BMW to retain its lead partner deal with Bundesliga club Bayern Munich
The Football Association of Wales (FAW) has signed a three-year sponsorship deal with MG Motor UK