Cars/Automotive

Korean automotive manufacturer Kia has signed a new agreement with Surrey County Cricket Club through which it will retain naming rights to The Oval until the end of 2024

NFL American football franchise the Tampa Bay Buccaneers have signed a multi-year partnership with the North American division of South Korean automotive manufacturer Hyundai

Premier League club Liverpool FC has upgraded its long-term regional deal with car brand MG Motor to a global partnership

In May, BMW pulled out of advanced sponsorship talks with Bayern Munich, citing trust issues and doubts around value-for-money

Formula One has signed up high-tech components company Marelli as its ‘Official Telemetry Services Supplier’ in a long-term deal.

BMW is ending its title sponsorship of the BMW Championship, one of the PGA Tour's three FedEx Cup Playoff events

Italian car brand Fiat has extended its partnership with the country’s national football federation, the Federazione Italiana Giuoco Calcio (FIGC).

Toyota’s dealership association in southern California has signed a 10-year naming rights deal for the main sports and entertainment arena in Ontario, California.

Golf’s European Tour has extended its long-running partnership with electric vehicle manufacturer Club Car. The two parties have signed a new four-year partnership.

US automaker seeks to maintain tight link between racing and consumer car models Data-driven focus on fan journeys from tracks to dealer showrooms

Italian FA (FIGC) set to earn €37m from sponsorship rights in 2019 Top Partner deals renewed this month with Eni and Tim

Spain’s national football federation has inked three renewals and one new partnership in this year’s first quarter, raising at least €5.5m ($6.2m) in sponsorship revenue. T

Sina is believed to have earned about $5m (€4.4m) from the top sponsor for its Golden League 3x3 basketball competition this year, SportBusiness Sponsorship understands.

Motor oil brand Liqui Moly has signed as an Official Partner for the 2020 European Athletics Championships in Paris

Italian automobile manufacturer Fiat has agreed a new partnership with the Colombian Football Federation (FCF)

The sponsors of clubs in Italy’s Serie A with the highest level of recognition among football fans are Jeep, Lete and Pirelli, according to research by Italian consultancy StageUp and research company I…

The Dacia car brand of French automotive manufacturer Renault has extended its partnership with the Super League for title sponsorship of the rugby league competition’s Magic Weekend.

German car brand Audi has overcome BMW to retain its lead partner deal with Bundesliga club Bayern Munich

The Football Association of Wales (FAW) has signed a three-year sponsorship deal with MG Motor UK

MLS outfit LAFC has linked up with Porsche, naming the luxury brand the club’s official premium luxury automobile partner. The two-year partnership begins this season and will run through the 2020 season.

The Confederation of African Football (CAF) has signed two new partnerships ahead of the 2019 African Cup of Nations (Afcon), with almost a month to go until the tournament kicks off

Atlético Mineiro has extended its kit sponsorship deal with vehicle maintenance company Auto Truck, while fellow Campeonato Brasileiro Série A football team Avaí has signed food products manufacturer Zae…

Japanese automotive brand Honda has signed a new partnership with Vietnam’s national football federation.

Japanese car brand Toyota has signed major deals with the Pan American Games and Giro d’Italia, Italy’s biggest cycle event.

Spanish carmaker Seat has expanded its top-tier partnership with the Royal Spanish Football Federation (RFEF) to include sponsorship of the women’s Copa de la Reina for the first time.

Swedish automotive brand Volvo has signed as the new Official Vehicle Partner of British Triathlon

BMW Group France and the French Rugby Federation (FFR) will terminate their partnership less than three months before the 2019 Rugby World Cup