Wine

Chinese baiju producer Huadu Spirits Group has signed a new partnership with Chinese Super League football club Beijing Sinobo Guoan

Premier League club Arsenal has extended its wine partnership with Chilean wine brand Santa Rita

Kim Crawford Wines has signed a new multi-year deal as the Official Wine of the US Open tennis championship

The Canadian Olympic Committee has agreed a six-year partnership with Pillitteri Estates Winery

The National Football League will be easing the restrictions on team and player likeness in beer, wine and distilled spirit sponsorships

The PGA Tour has signed a new partnership with Meiomi Wines. Under the deal, Meiomi will be designated as the Official Wine of the PGA Tour and PGA Tour Champions

Australia’s national baseball federation has become the country’s first sports body to ban alcohol advertising and sponsorship in all junior and national team competitions.

NBA basketball franchise the Golden State Warriors has agreed a partnership with Californian winery Silver Oak

Euroleague Basketball has entered into a partnership with the Spanish wine region of Rioja. As part of the agreement, Rioja will serve as a main sponsor of the EuroLeague and EuroCup competitions

The European Tour and PGA of America have signed off on the first new Worldwide Partner deal for the Ryder Cup since February 2013.

Research by Sports Sponsorship Insider into the alcoholic drinks sector has generated rights values to 52 out of 336 recorded alcoholic drinks sector sponsorship deals.

Sports Sponsorship Insider has published the fourth ‘Activation Tracker’ sector report into activation trends in sports sponsorship – this month exploring the alcoholic drinks sector. T

Chilean wine producer Santa Rita became English Premier League club Arsenal’s first Official Wine Partner earlier this summer, in order to increase brand awareness across the world.

England’s Rugby Football Union has agreed a deal for Majestic Wine to become the official wine merchant of England Rugby and Twickenham Stadium.

Wine maker Jacob’s Creek has opted to end its long-running sponsorship of the Australian Open tennis grand slam.

The International Cricket Council has entered into a partnership with Australian winemaker Wolf Blass.

UCI WorldTour cycling team Orica-Scott will be known as Mitchelton-Scott from next year after a naming-rights deal was signed with Australian winery Mitchelton.

A group of leading French companies have agreed to become official suppliers of the 2018 edition of golf’s Ryder Cup, which will take place at Le Golf National near Paris.

French wine brand Mouton Cadet has agreed a deal to sponsor the 2018 edition of the Ryder Cup golf tournament, which will take place at Le Golf National near Paris.

Australian winery Blass Wines has agreed a deal to sponsor next year’s Rugby World Cup Sevens event, which takes place in the US city of San Francisco.

The Detroit Red Wings has entered into a partnership with wholesale insurance broker and underwriting manager Burns & Wilcox, while rival NHL ice hockey franchise the San Jose Sharks has struck a deal with the Miner Family Winery.

Major League Soccer has signed a multi-year sponsorship deal with Excelsior Wines, North America’s largest importer of South American wines.

Italian wine brand Prosecco DOC has expanded its partnership with the Superbike World Championship (WorldSBK) by title sponsoring this month’s German round of the motorcycling series.

Major League Baseball franchise the Seattle Mariners has agreed a partnership with Washington-based Columbia Winery.

UK energy supply company OVO Energy has struck a deal to serve as title sponsor of the Tour of Britain, while sports apparel manufacturer Dare 2b and alcohol-free wine brand Eisberg have extended deals with the series of cycling events.

Australian winery Wolf Blass has signed on as the latest sponsor of this year’s Rugby League World Cup.

English Premier League football club Liverpool has entered into a partnership with Halewood Wines and Spirits.

UK winemaker Chapel Down has entered into a partnership with The Boat Race Company, which organises the annual rowing races between the English universities of Oxford and Cambridge.

French wine brand Mouton Cadet has agreed a deal to sponsor the 2017 edition of the America’s Cup sailing event.

LaLiga, the organising body of club football in Spain, has entered into a partnership with the Hacienda y Viñedos Marques del Atrio winery.

English Premier League football club Manchester United has renewed its global partnership with Chilean wine producer Concha y Toro.

Australian wine brand Hardys has renewed its partnership with the England and Wales Cricket Board.

Non-alcoholic wine brand Eisberg has agreed a deal to sponsor the Tour of Britain cycling event.

English Premier League football club Arsenal has agreed a partnership with Chilean winery Santa Rita.

Australian winery Wolf Blass has entered into a partnership with English Premier League football club Manchester City.

The NBA will impose restrictions on the types of jersey sponsorships that will be allowed in the North American basketball league, according to US sports broadcaster ESPN.

Italian wine brand Prosecco DOC has expanded its partnership with the Superbike World Championship (WorldSBK) motorcycling series by becoming the main event partner of the upcoming race weekend in the Netherlands.