Spirits
Hennessy renews historic Gold Cup association
Cognac brand Hennessy has extended its title sponsorship of horse racing’s Gold Cup by a further three years.
New Amsterdam sticks with Green Bay Packers
Ernest and Julio Gallo-owned drinks brand New Amsterdam Spirits has consolidated its sponsorship presence in American football’s NFL by extending its partnership with the Green Bay Packers for the new season.
New Amsterdam drinks to Vikings renewal
Ernest and Julio Gallo-owned drinks brand New Amsterdam Spirits has renewed its sponsorship deal with the Minnesota Vikings for the current NFL American football season.
Talisker returns to back Australian Masters
Premium drinks business Diageo Australia has extended its title sponsorship deal for the Australian Masters, with the company’s Talisker brand set to back the 2013 edition of the golf tournament.
Old Pulteney takes on Clipper Race sponsorship
Scotch whisky brand Old Pulteney has announced its maiden title sponsorship of an entry in the Clipper 2013-14 Round the World Yacht Race.
Shellback Rum on board with Oracle Team USA
US distillery Shellback Rum has reached a sponsorship agreement with reigning America’s Cup champion Oracle Team USA ahead of the 34th edition of the historic sailing race.
Caribbean Premier League seals double deal
The Caribbean Premier League has announced a pair of commercial tie-ups before the start of the inaugural edition of the Twenty20 cricket competition later this month.
PGA Championship tees off with Highland Spring
Highland Spring has strengthened its ties with golf by becoming an official supplier to the PGA Championship.