Banking
HSBC lined up for Six Nations title sponsorship – report
HSBC is poised to succeed fellow banking group NatWest as title sponsor of the Six Nations rugby union tournament, according to The Guardian
Caisse d’Épargne takes road to Paris 2024 with FFHB
Banking group Caisse d'Épargne has extended its backing of the French Handball Federation (FFHB) through to the 2024 summer Olympic Games, which will be held in Paris.
Crédit Agricole backs 2019 Women’s World Cup in France
French banking group Crédit Agricole has signed as the third National Supporter of the Women’s World Cup 2019, hosted by France.
Western Sydney Wanderers add new shirt sponsor
Australian A-League football club Western Sydney Wanderers has signed its latest shirt sponsorship deal for the 2018-19 season
NHL’s Predators bank extension with sponsor
Financial services company Fifth Third Bank has struck a multi-year extension to its sponsorship of the Nashville Predators and the NHL ice hockey team’s home, the Bridgestone Arena.
Chicago Bulls hand over new sponsorship asset to Calamos
NBA basketball team the Chicago Bulls has agreed a multi-year partnership which makes global asset manager Calamos Investments the first company to display its logo on the court apron at the United Center…
West Ham launches Basset & Gold eSports Cup
Premier League club West Ham United has teamed up with shirt sleeve partner Basset & Gold to launch a Fifa 19 game tournament open to the public
Paris 2024 announces Groupe BPCE as first Premium Partner
Paris 2024 has marked the one-year anniversary of its successful bid to host the Olympic Games by naming Groupe BCPE as its first Premium Partner
HSBC signs record deal with Rugby Sevens Series
Global bank HSBC has renewed its Sevens Series title sponsorship with World Rugby from 2019-20 to 2022-23.
San Antonio Spurs are latest NBA team to sign jersey-patch deal
The San Antonio Spurs were one of just nine NBA teams who did not feature a sponsor patch on their jerseys last season
Everton players star in Blackwell Global #BluesChallenge demo
Blackwell Global and Everton
Sponsorship title: Blackwell Global #BluesChallenge
Duration of sponsorship: 2017-2022
Entered by: Blackwell Global
Sponsor’s industry sector: Financial Services
Crédit Agricole takes naming rights to Amiens stadium
French banking group Crédit Agricole has expanded its partnership with Amiens SC by taking on naming rights to the Ligue 1 football club’s home stadium, Stade Amiénois de la Licorne.
HSBC extends backing of rugby sevens
Banking group HSBC has renewed its partnership with World Rugby, through which it will retain title sponsorship rights to the World Rugby Sevens Series
Portuguese Football Federation nets wide-ranging BPI deal
The Portuguese Football Federation (FPF) has entered into a partnership with financial services company BPI
Inter Milan teams up with Crédit Agricole
Italian Serie A football club Inter Milan has entered into a partnership with French banking group Crédit Agricole.
West Ham signs up local firm as new sleeve sponsor
London-based financial services company Basset & Gold has agreed a deal to become the new sleeve sponsor of English Premier League football club West Ham United
Barcelona signs sponsor for UAE market
Spanish LaLiga football club Barcelona has entered into a regional partnership with UAE-based financial services company National Bank of Ras Al Khaimah (Rakbank)
HSBC extends title sponsorship of flagship golf event
Banking group HSBC has extended a title sponsorship deal for the Ladies Professional Golf Association’s Women’s World Championship.