ONE OF THE main men behind the recent naming rights deal of the Louisiana Superdome has been fired by his employers Mercedes-Benz USA

JUST A FEW DAYS after the deal was closed, the investment in renaming the Louisiana Superdome has paid off for Mercedes-Benz

NEWS THAT luxury automotive brand Aston Martin has signed a sponsorship deal with German football club TSV 1860 Munchen has caused raised eyebrows all round

No wonder Harry Kewell’s looking so pleased with himself.

MERCEDES HAS announced David Coulthard will front a new activity designed to “transform” the luxury marque’s image among a younger audience. The

THIS GLOBAL coverage map for online buzz and mentions over the last 12 months for “Mercedes-Benz” and “golf” demonstrates how successful the luxury car brand has been in activating its major championship golf sp…

MOTOGP AND INDIAN cricket sponsor Honda was decimated by the Japanese tsunami earlier in the year