Superdome proves a deal too far for Mercedes’ Lieb
ONE OF THE main men behind the recent naming rights deal of the Louisiana Superdome has been fired by his employers Mercedes-Benz USA
Positive vibes for Mercedes-Benz Superdome
JUST A FEW DAYS after the deal was closed, the investment in renaming the Louisiana Superdome has paid off for Mercedes-Benz
Mighty fallen or smart branding move by Aston Martin?
NEWS THAT luxury automotive brand Aston Martin has signed a sponsorship deal with German football club TSV 1860 Munchen has caused raised eyebrows all round
Happy days for Harry and Co
No wonder Harry Kewell’s looking so pleased with himself.
Mercedes rolls out Coulthard as ambassador to youth
MERCEDES HAS announced David Coulthard will front a new activity designed to “transform” the luxury marque’s image among a younger audience. The
Mercedes-Benz hits key market hot spots
THIS GLOBAL coverage map for online buzz and mentions over the last 12 months for “Mercedes-Benz” and “golf” demonstrates how successful the luxury car brand has been in activating its major championship golf sp…
Honda bike sales boost profits
MOTOGP AND INDIAN cricket sponsor Honda was decimated by the Japanese tsunami earlier in the year