Agriculture, Forestry & Fishing
ZEN-NOH signs on as title sponsor of ITTF Team World Cup
Sponsor steps up backing of Worcester Warriors
Olympic athletes to promote Australian Beef
Title Sponsor signed for World Men’s Curling Champs
John Deere backs 2019 Solheim Cup
Heavy equipment and lawn care equipment manufacturer John Deere has agreed a deal to support the 2019 edition of golf’s Solheim Cup, the biennial women’s team event contested by the United States and Europe.
Women’s WorldTour powerhouse renews with title sponsors
Women’s WorldTour outfit Boels-Dolmans Cycling Team has extended partnerships with its title sponsors, equipment rental company Boels Rental and Dolmans Landscaping Group.
Gasparilla Bowl brings in new title sponsor
The Gasparilla Bowl American football game has signed up Bad Boy Mowers as its title sponsor.
Manchester United ploughs on with global partner Yanmar
English Premier League football club Manchester United has extended its global partnership with Japanese engine manufacturer Yanmar.
PGA Tour ploughs on with John Deere
Agricultural, construction, and forestry machine manufacturer John Deere has extended a sponsorship deal with golf’s PGA Tour.
Calumet Farm leaps to Breeders’ Cup deal
The Breeders’ Cup has confirmed Calumet Farm as the latest official farm partner of the iconic US horseracing event.
New Holland teams up with Canadian Curling
Agricultural equipment manufacturer and supplier New Holland has reached an agreement to become an official partner of the Canadian Curling Association and its Season of Champions series.
Title sponsor secured for World Women’s Curling Championship
Japanese agricultural cooperatives federation Zen-Noh has reached a deal to become the title sponsor of the 2015 World Women’s Curling Championship.
Brisbane Roar nets Pauls renewal
Australian dairy producer Pauls has signed a two-year extension to its platinum partnership with A-League football champion Brisbane Roar.
CFL gets teeth into Canada Beef deal
The Canadian Football League American football competition has announced a three-year partnership with Canada Beef.
CHS aims to boost rural constituency with college sports sponsorship
Energy, grains and foods company CHS has entered into a wide-ranging college sports sponsorship programme in association with the Learfield Sports agency.
Massey Ferguson ploughs on with Melbourne Rebels
Agricultural equipment manufacturer Massey Ferguson has extended its commercial partnership with Australian Super Rugby franchise Melbourne Rebels for another two seasons.
Tour de France nurtures bond with RAGT Semences
French grain producer RAGT Semences has enhanced and extended its partnership with the Tour de France by agreeing to become the new title sponsor of the cycling race’s team classification.
Super Rugby’s Bulls sign up new partner
Agricultural services and diversified foods group AFGRI has agreed a sponsorship deal with South African rugby union club Blue Bulls, which competes in the Super Rugby competition.