Agriculture, Forestry & Fishing
Heavy equipment and lawn care equipment manufacturer John Deere has agreed a deal to support the 2019 edition of golf’s Solheim Cup, the biennial women’s team event contested by the United States and Europe.
Women’s WorldTour outfit Boels-Dolmans Cycling Team has extended partnerships with its title sponsors, equipment rental company Boels Rental and Dolmans Landscaping Group.
The Gasparilla Bowl American football game has signed up Bad Boy Mowers as its title sponsor.
English Premier League football club Manchester United has extended its global partnership with Japanese engine manufacturer Yanmar.
Agricultural, construction, and forestry machine manufacturer John Deere has extended a sponsorship deal with golf’s PGA Tour.
The Breeders’ Cup has confirmed Calumet Farm as the latest official farm partner of the iconic US horseracing event.
Agricultural equipment manufacturer and supplier New Holland has reached an agreement to become an official partner of the Canadian Curling Association and its Season of Champions series.
Japanese agricultural cooperatives federation Zen-Noh has reached a deal to become the title sponsor of the 2015 World Women’s Curling Championship.
Australian dairy producer Pauls has signed a two-year extension to its platinum partnership with A-League football champion Brisbane Roar.
The Canadian Football League American football competition has announced a three-year partnership with Canada Beef.
Energy, grains and foods company CHS has entered into a wide-ranging college sports sponsorship programme in association with the Learfield Sports agency.
Agricultural equipment manufacturer Massey Ferguson has extended its commercial partnership with Australian Super Rugby franchise Melbourne Rebels for another two seasons.
French grain producer RAGT Semences has enhanced and extended its partnership with the Tour de France by agreeing to become the new title sponsor of the cycling race’s team classification.
Agricultural services and diversified foods group AFGRI has agreed a sponsorship deal with South African rugby union club Blue Bulls, which competes in the Super Rugby competition.
Plant genetics developer and supplier DuPont Pioneer has signed a three-year sponsorship agreement with the Canadian Curling Association.
Japanese agricultural co-operatives group ZEN-NOH has been unveiled as the title sponsor for the International Table Tennis Federation’s 2014 World Team Championships in Tokyo.
Dairy Australia, the national services body for Australian dairy farmers, has reached a one-off sponsorship agreement with A-League football team Melbourne Victory for its friendly against Liverpool on July 24.
John Deere has reached an agreement with the Ladies European Tour to be the official golf course machinery supplier for the 2015 edition of the Solheim Cup.
DCM has decided not to extend its three-year co-sponsorship of the Vacansoleil-DCM UCI ProTeam cycling outfit, ahead of the conclusion of its current deal at the end of 2013.