[Agency]
German Ice Hockey Federation extends marketing partnership
The German Ice Hockey Federation (DEB) national governing body has extended its partnership with the Infront Sports & Media agency.
Werder Bremen seals Infront extension
The Infront Sports & Media agency will continue to sell German Bundesliga football club Werder Bremen’s top sponsorship rights through to the end of the 2028-29 season.
Infront unveils new marketing strategy for Turkish Basketball League
The Infront Sports & Media agency has unveiled a new centralised marketing concept for the 2014-15 edition of the Turkish Basketball League top-tier domestic club competition.
Cagliari brings in Gsport for commercial drive
Italian Serie A football club Cagliari has entered into a three-year partnership with the Gsport agency to develop its commercial activities.
AIM Sport to sell Monaco sponsorship and commercial rights
AIM Sport has been secured by AS Monaco to serve as the French Ligue 1 football club’s sponsorship and marketing agency in a long-term deal.
Tour de Suisse title sponsor extends deal
Insurance company Vaudoise has extended its title sponsorship of the Tour de Suisse after the InfrontRingier sports and entertainment agency took control of the organisation and marketing of the cycling event.
University of Kentucky strikes lucrative deal with JMI Sports
The UK Athletics division of the University of Kentucky has awarded the JMI Sports agency its athletics and campus multimedia marketing rights in a 15-year deal worth $210m (€154.4m).
CAA Sports to market rights for Roma’s new stadium
The CAA Sports agency has been appointed by AS Roma to help the Italian Serie A football club market sponsorship rights to its new stadium.
Infront to lead Inter Milan sponsorship drive
Italian Serie A football team Inter Milan has entered into a four-year commercial agreement with the Infront Sports & Media agency.
Traffic Sports seals long-term Concacaf renewal
The Confederation of North, Central America and Caribbean Association Football has renewed its commercial rights deal with the Traffic Sports agency through the 2021-22 season.
Tokyo 2020 brings in Dentsu to head marketing drive
The organising committee for the Tokyo 2020 Olympic and Paralympic Games has appointed Dentsu as its official marketing agency.
Dentsu Sports Asia raises $3m in sponsorship revenue for Southeast Asian Games in Myanmar
Infront launches Four Hills marketing extension
The Infront Sports & Media agency has signed a four-year extension to its contract as the marketing partner of the Vierschanzentournee ski jumping tournament.
Dentsu secures marketing partnership with J. League
Advertising agency Dentsu has struck a deal to become the official marketing partner of the Japan Professional Football League (J. League).
Infront secures Turkish basketball deal
The Infront Sports & Media agency has agreed a long-term deal with the Turkish Basketball Federation (TBF) to provide the governing body with marketing services to help increase sponsorship activity for the sport in the country.
TimePartner renews with Handball Bundesliga’s Rhein-Neckar Löwen
TimePartner has extended its premium sponsorship deal with German Handball Bundesliga club Rhein-Neckar Löwen through to the end of the current 2013-14 season.
Rutgers seals IMG College sponsorship deal
Rutgers University Athletics has signed an 11-year sponsorship partnership deal with the IMG College agency, which will begin in the 2013-14 academic year.
Ekstraklasa teams up with Infront to search for new sponsor
The Ekstraklasa, the top division of football in Poland, has engaged the Infront Sports & Media agency to search for a major sponsor in the German and Austrian markets.