International marine sport, leisure and event logistics provider GAC Pindar is set to back World Sailing’s bid for the sport to be reinstated to the Paralympic Games programme after agreeing to sign a long-term partnership with the body.
Spanish LaLiga football club Sevilla has ended its search for a permanent shirt sponsor by agreeing a deal with the Tourism Company of Puerto Rico (CTPR).
Japanese travel agency HIS has agreed a sponsorship deal with Spanish LaLiga football club Sevilla.
SC Freiburg has agreed a sponsorship deal with online dating service LoveScout24, while fellow German Bundesliga football club TSG Hoffenheim has extended its partnership with railway company Deutsche Bahn.
English Premier League football club West Ham United has agreed a partnership with Florida-based destination marketing organisation Experience Kissimmee.
German Bundesliga football club Werder Bremen has extended its partnership with Zillertal Tourismus, the tourism body for the Zillertal valley region in Austria.
The South American Football Confederation (Conmebol) has said it will take “all appropriate measures” after the Global Sports agency opted to terminate its partnership for the Copa Sudamericana club competition.
The Dentsu Sports Asia division of Japan-based advertising and public relations firm Dentsu, and sports advisory company Sportswork Group, have signed on as the sponsorship agencies for the 2017 edition of multi-sport event the Southeast Asian Games, which will be staged in Kuala Lumpur, Malaysia.
The International Biathlon Union (IBU) has extended its marketing rights agreement with the Infront Sports & Media agency until 2022.
Online travel agency Webjet has agreed a one-season extension to its shirt sponsorship deal with Australian A-League football club Sydney FC.
France Galop, the country’s governing body of flat and steeplechase horse racing, has engaged the Infront Sports & Media agency to drive marketing and sponsorship for its major events.
The Sports Consultancy agency has said it will develop an “innovative commercial programme” for the 2018 World Sailing Championships in the Danish city of Aarhus after entering into a partnership with event organisers.
UK Athletics, the body that governs the sport in the country, has agreed a partnership with accounting and consulting firm Grant Thornton.