Agency

NFL American football team the Denver Broncos has selected the WME-IMG agency to help secure a new naming-rights partner for Mile High Stadium, its home field.

International marine sport, leisure and event logistics provider GAC Pindar is set to back World Sailing’s bid for the sport to be reinstated to the Paralympic Games programme after agreeing to sign a long-term partnership with the body.

Spanish LaLiga football club Sevilla has ended its search for a permanent shirt sponsor by agreeing a deal with the Tourism Company of Puerto Rico (CTPR).

Japanese travel agency HIS has agreed a sponsorship deal with Spanish LaLiga football club Sevilla.

SC Freiburg has agreed a sponsorship deal with online dating service LoveScout24, while fellow German Bundesliga football club TSG Hoffenheim has extended its partnership with railway company Deutsche Bahn.

English Premier League football club West Ham United has agreed a partnership with Florida-based destination marketing organisation Experience Kissimmee.

German Bundesliga football club Werder Bremen has extended its partnership with Zillertal Tourismus, the tourism body for the Zillertal valley region in Austria.

The South American Football Confederation (Conmebol) has said it will take “all appropriate measures” after the Global Sports agency opted to terminate its partnership for the Copa Sudamericana club competition.

The Dentsu Sports Asia division of Japan-based advertising and public relations firm Dentsu, and sports advisory company Sportswork Group, have signed on as the sponsorship agencies for the 2017 edition of multi-sport event the Southeast Asian Games, which will be staged in Kuala Lumpur, Malaysia.

The International Biathlon Union (IBU) has extended its marketing rights agreement with the Infront Sports & Media agency until 2022.

Online travel agency Webjet has agreed a one-season extension to its shirt sponsorship deal with Australian A-League football club Sydney FC.

France Galop, the country’s governing body of flat and steeplechase horse racing, has engaged the Infront Sports & Media agency to drive marketing and sponsorship for its major events.

The Sports Consultancy agency has said it will develop an “innovative commercial programme” for the 2018 World Sailing Championships in the Danish city of Aarhus after entering into a partnership with event organisers.

UK Athletics, the body that governs the sport in the country, has agreed a partnership with accounting and consulting firm Grant Thornton.

French national tourism agency Atout France has entered into a partnership with Euro 2016 SAS, the local organising committee for the Uefa Euro 2016 national team football competition.

French recruitment agency Proman has signed up as the second national sponsor of the Uefa Euro 2016 national team football tournament.

The German Ice Hockey Federation (DEB) national governing body has extended its partnership with the Infront Sports & Media agency.

The Infront Sports & Media agency will continue to sell German Bundesliga football club Werder Bremen’s top sponsorship rights through to the end of the 2028-29 season.

The Infront Sports & Media agency has unveiled a new centralised marketing concept for the 2014-15 edition of the Turkish Basketball League top-tier domestic club competition.

Italian Serie A football club Cagliari has entered into a three-year partnership with the Gsport agency to develop its commercial activities.

AIM Sport has been secured by AS Monaco to serve as the French Ligue 1 football club’s sponsorship and marketing agency in a long-term deal.

Insurance company Vaudoise has extended its title sponsorship of the Tour de Suisse after the InfrontRingier sports and entertainment agency took control of the organisation and marketing of the cycling event.

The UK Athletics division of the University of Kentucky has awarded the JMI Sports agency its athletics and campus multimedia marketing rights in a 15-year deal worth $210m (€154.4m).

The CAA Sports agency has been appointed by AS Roma to help the Italian Serie A football club market sponsorship rights to its new stadium.