[Agency]

Business process optimisation firm Impact has linked up with AEG to sponsor the Los Angeles Kings and the NHL ice hockey franchise's Staples Center home.

The Lagardère Sports agency has extended its marketing partnership with German Bundesliga football club Augsburg.

The IMG agency has been jointly appointed by the Football Associations of Northern Ireland, Scotland and Wales to find a headline partner for the three national governing bodies.

Football Malaysia LLP has agreed a partnership with Ampersand Sports that will result in the agency brokering sponsorship deals for a range of events.

Italian Serie A football club Atalanta has named tour operator Veratour as its new main sponsor.

Employment agency Lavoropiù has upgraded its association with Bologna to become a top-tier partner of the Italian Serie A football club.

Werder Bremen has agreed a sponsorship deal with sports event and marketing agency Yingsheng Sports Culture Development, while rival German Bundesliga football club Schalke 04 has signed partnerships with online gaming company K8.com and football news service Beijing Doogoal Technology.

The WWE wrestling organisation has today (Monday) appointed Lagardère Sports as its international sponsorship sales agency.

Events company Sold Out National Event Management has agreed a deal to sponsor the 2018 edition of the Commonwealth Games, which will take place in Australia’s Gold Coast region.

The Formula One motor-racing series has selected CAA Sports, a division of sports and entertainment giant Creative Artists Agency, to represent its sponsorship rights on a global basis.

The Professional Squash Association has named New York-based sports and entertainment marketing firm Leverage Agency as its exclusive global marketing agency.

The South American Football Confederation (Conmebol) has selected Swiss-based agency Synergy Sports to market the sponsorship rights to its Copa Sudamericana club competition.

The French Football League (LFP) has engaged Havas Sports & Entertainment, the global brand engagement network of the Havas agency, in its search for a title sponsor for the top-tier Ligue 1 club competition.

Swiss tourism bodies Titlis Cableways and Lucerne Tourism have signed on as main sponsors of the 2017 World Women’s Curling Championship and the 2018 World Men’s Curling Championship.

The Sporting Group International agency has revealed that it is in talks over a collective shirt-sleeve sponsorship deal for a number of English Premier League football clubs.

NBA basketball team the Los Angeles Clippers has entered into a partnership with the Hawaii Tourism Authority.