The Swiss Competition Commission (Comco) has approved the takeover of the InfrontRingier Sports & Entertainment agency by Swiss media group Ringier in a move that will see it transition to Ringier Sports

Indian sports management company Twenty First Century Media (TCM) has retained its contract to market sponsorship rights to tournaments staged by the Asian Cricket Council, with the value of the deal rising…

Today’s appointment of China to host the 2023 Asian Cup  in football has “significantly increased” the probability of agency DDMC Fortis exceeding its financial targets in selling the commercial rights…

College sports organisation the Big 12 Conference has appointed the Learfield IMG College agency as its new sponsorship rights-holder

The Lagardère Sports agency has agreed a deal to become the exclusive marketing partner of Polish mixed martial arts promoter KSW.

The SportPromotion International consortium has won the right to sell static advertising board inventory for Brazil’s Série A for the next five years.

French Ligue 1 club AS Saint-Étienne has struck a long-term extension to its marketing partnership with the Lagardère Sports agency.

Formula One motor-racing team Toro Rosso has entered into a partnership with the myWorld group of companies

Scottish Rugby has signed a shirt sponsorship deal with estate agency Purplebricks. The deal names Purplebricks as the back-of-shirt sponsor of the Scottish national team throughout the Six Nations

When season six of the Formula E Championship gets under way in Saudi Arabia on November 22, there will be a brief overlap with the 2019 Formula One Championship, which ends in Dubai on December 1

When the IMG agency was acquired by WME and Silver Lake Partners in 2014, some industry experts thought its marketing services arm, IMG Consulting, would be sold off under new management

Scott Branch, CSM’s head of marketing communications, Motorsport, reviews the 2018 Formula One season and highlights what we can expect in 2019

Sponsorship is likely to be the main short-to-medium term revenue opportunity from the partnership between the Velon group of UCI WorldTour cycling teams and the Infront Sports & Media agency signed last…

Dutch Eredivisie football club VVV-Venlo has signed up temporary employment agency Covebo as the naming-rights partner of its home stadium, De Koel

Lagardère Sports has today (Tuesday) become the exclusive sponsorship agency of the League of Legends European Championship (LEC) as part of a wide-ranging deal designed to solidify its presence in the …

LaLiga giants Barcelona have turned down a $300m (€264m) bid for Camp Nou Naming Rights from communications group Mediapro.

Egyptian Premier League football club Al-Ahly has agreed a lucrative sponsorship rights partnership with the Presentation Sports agency

The Event Rider Masters equestrian series has appointed London-based sports and events agency The Sports Consultancy to support the sale of its sponsorship rights.

French employment agency network Adecco has entered into a partnership with the Tour de France cycling event.

IT, engineering and life science solutions company Modis has entered into a partnership with the Formula E electric car-racing series.

German Bundesliga football club Augsburg has entered into a partnership with the tourism board of the Austrian ski resort of Pitztal.

Business process optimisation firm Impact has linked up with AEG to sponsor the Los Angeles Kings and the NHL ice hockey franchise's Staples Center home.

The Lagardère Sports agency has extended its marketing partnership with German Bundesliga football club Augsburg.

The IMG agency has been jointly appointed by the Football Associations of Northern Ireland, Scotland and Wales to find a headline partner for the three national governing bodies.

Football Malaysia LLP has agreed a partnership with Ampersand Sports that will result in the agency brokering sponsorship deals for a range of events.

Italian Serie A football club Atalanta has named tour operator Veratour as its new main sponsor.

Employment agency Lavoropiù has upgraded its association with Bologna to become a top-tier partner of the Italian Serie A football club.

Werder Bremen has agreed a sponsorship deal with sports event and marketing agency Yingsheng Sports Culture Development, while rival German Bundesliga football club Schalke 04 has signed partnerships with online gaming company K8.com and football news service Beijing Doogoal Technology.

The WWE wrestling organisation has today (Monday) appointed Lagardère Sports as its international sponsorship sales agency.

Events company Sold Out National Event Management has agreed a deal to sponsor the 2018 edition of the Commonwealth Games, which will take place in Australia’s Gold Coast region.

The Formula One motor-racing series has selected CAA Sports, a division of sports and entertainment giant Creative Artists Agency, to represent its sponsorship rights on a global basis.

The Professional Squash Association has named New York-based sports and entertainment marketing firm Leverage Agency as its exclusive global marketing agency.

The South American Football Confederation (Conmebol) has selected Swiss-based agency Synergy Sports to market the sponsorship rights to its Copa Sudamericana club competition.

The French Football League (LFP) has engaged Havas Sports & Entertainment, the global brand engagement network of the Havas agency, in its search for a title sponsor for the top-tier Ligue 1 club competition.

Swiss tourism bodies Titlis Cableways and Lucerne Tourism have signed on as main sponsors of the 2017 World Women’s Curling Championship and the 2018 World Men’s Curling Championship.

The Sporting Group International agency has revealed that it is in talks over a collective shirt-sleeve sponsorship deal for a number of English Premier League football clubs.

NBA basketball team the Los Angeles Clippers has entered into a partnership with the Hawaii Tourism Authority.