The Event Rider Masters equestrian series has appointed London-based sports and events agency The Sports Consultancy to support the sale of its sponsorship rights.
French employment agency network Adecco has entered into a partnership with the Tour de France cycling event.
IT, engineering and life science solutions company Modis has entered into a partnership with the Formula E electric car-racing series.
German Bundesliga football club Augsburg has entered into a partnership with the tourism board of the Austrian ski resort of Pitztal.
Business process optimisation firm Impact has linked up with AEG to sponsor the Los Angeles Kings and the NHL ice hockey franchise's Staples Center home.
The Lagardère Sports agency has extended its marketing partnership with German Bundesliga football club Augsburg.
The IMG agency has been jointly appointed by the Football Associations of Northern Ireland, Scotland and Wales to find a headline partner for the three national governing bodies.
Football Malaysia LLP has agreed a partnership with Ampersand Sports that will result in the agency brokering sponsorship deals for a range of events.
Italian Serie A football club Atalanta has named tour operator Veratour as its new main sponsor.
Employment agency Lavoropiù has upgraded its association with Bologna to become a top-tier partner of the Italian Serie A football club.
Werder Bremen has agreed a sponsorship deal with sports event and marketing agency Yingsheng Sports Culture Development, while rival German Bundesliga football club Schalke 04 has signed partnerships with online gaming company K8.com and football news service Beijing Doogoal Technology.
The WWE wrestling organisation has today (Monday) appointed Lagardère Sports as its international sponsorship sales agency.