Sponsorship & Marketing
Google strikes domestic deal with Bayern, launches voting campaign
International technology company Google has a signed a domestic sponsorship deal with German Bundesliga champions Bayern Munich
Arnold: Manchester United ‘bullish’ about unexplored sponsorship categories
Manchester United’s ability to define new sponsorship categories has left the club feeling “bullish” about the prospects for its sponsorship business, according to group managing director Richard Arnol…
KPGA signs Garmin as sponsor
The Korea Professional Golfers' Association has agreed a sponsorship deal with the Korean arm of American consumer technology company Garmin
Stads launches new platform for stadium advertising market
Stads, the Israel-based sports-focused online sponsorship company, has officially launched a new platform dedicated to reach sports venue audiences
American Airlines deal leads Watford’s portfolio building
Premier League football club Watford has signed a rest-of-season deal with US carrier American Airlines worth about £250,000 (€297,000/$323,000) in cash.
Allianz extends title sponsorships of GAA’s national leagues
Allianz Ireland has extended its title sponsorships of the Gaelic Athletic Association’s Gaelic football and hurling leagues for a further five seasons.
M&C Saatchi S&E to activate Dreams’ Team GB sponsorship
UK bed retailer Dreams has appointed the M&C Saatchi Sport & Entertainment agency to activate its sponsorship of Team GB for this summer’s Olympic Games in Tokyo.
Anaheim Ducks’ Honda Center extends naming-rights deal through 2031
The Anaheim Ducks' home will continue to be known as the Honda Center through at least 2031 after stadium operators Anaheim Arena Management and American Honda Motor Co., Inc.
Savannah Bananas unveil innovative advertising-free ballpark
Coastal Plain League baseball team Savannah Bananas have announced that their historic ballpark, Grayson Stadium, will become completely advertising-free in the 2020 season.
Columbus Crew expands partnership with OhioHealth, jersey deal imminent
Major League Soccer's Columbus Crew SC has announced a multi-faceted partnership with local healthcare provider OhioHealth, which will gain the naming rights to the team's new training facility that is …
HSBC cuts short main sponsorship of British Cycling
Global bank HSBC has exercised a break clause in its main sponsor contract with British Cycling
MiLB strikes multi-year deal with Stouffer’s
Brand's macaroni and cheese to be served at select ballparks
Athletes continue to rail against Rule 40 restrictions in global survey
A majority of athletes believe they should have the right to build and sell their brands at the Olympic and Paralympic Games, according to a new survey
LG Electronics backs world number one golfer Ko
South Korean consumer electronics company LG has agreed a three-year sponsorship deal with countrywoman Ko Jin-young, the world's top-ranked female golfer
Hotels.com adds Marseille to growing football roster
Online hotel booking platform Hotels.com has signed a two-and-a-half-year ‘Official Accommodation Partner’ deal with Ligue 1 club Olympique de Marseille.
Scuderia AlphaTauri extends partnership with RDS
Formula One team Scuderia AlphaTauri has extended its sponsorship deal with Japanese design and technology company RDS
Gambling sector dominance diluted as William Hill ends Scottish Cup sponsorship
Gambling companies’ grip on the backing of leading Scottish football competitions is diminishing following the news that the Scottish Cup title sponsorship deal with bookmaker William Hill will not be e…
Kellogg’s expands MLS association to Canada
Major League Soccer (MLS) Canada has signed a sponsorship contract with food manufacturing company Kellogg Canada, which produces Kellogg's brand products