Sponsorship & Marketing
Icelandic FA signs Puma for Euro 2020, ending 20-year Errea association
German sportswear company Puma has ousted Italian rival Errea from its long-term position as kit supplier to the Iceland national football team
Round-Up: NZ NBL’s streaming service, Singapore GP preparations start, McLaren cuts, and more
New Zealand's National Basketball League has launched a direct-to-consumer global streaming service that will allow viewers outside of the country to pay to watch coverage of the competition
LAFC seeks naming-rights sponsor after restructuring $100m Banc of California deal
Major League Soccer's LAFC has been forced to seek a new naming-rights partner after restructuring its 15-year, $100.5m (€91.1m) deal with Banc of California.
End of the line for NOS’ Portuguese Primeira Liga title sponsorship
The Portuguese Primeira Liga, the country's top-flight football league, will lose telecoms and pay-television broadcaster NOS as its title sponsor at the end of its contract
Tensions ease between Swiss-Ski and Wengen organisers after CHF300,000 donation
Swiss-Ski, the sport’s national governing body in Switzerland, has withdrawn its request to remove the iconic race in Wengen from the provisional 2021-22 FIS World Cup calendar as it seeks a resolution t…
Metz returns to Kappa in three-year kit deal
French Ligue 1 side Metz has signed a three-year kit supply deal with Italian sportswear brand Kappa.
The new agreement will run from 2020-21 to 2022-23
FC Köln extends with long-term shirt sponsor REWE
German Bundesliga football club FC Köln has extended the contract of its main sponsor REWE Group, the German supermarket chain.
H.I.G.-owned Lagardère Sports restructures leadership team for new era
The Lagardère Sports and Entertainment agency has released details of its new organisational structure following its takeover by H.I.G.
Stallion farm group increases sponsorship contribution to Irish horse racing
Irish horse racing’s biggest sponsor, the Irish European Breeders’ Fund (EBF), will increase its race prize-money contribution to €2.5m ($2.7m) f
Mexico’s Tigres sign up Sponsor.Online platform
Mexican football club Tigres UANL has signed up with football sponsorship platform Sponsor.Online.
The club aims to expand its global presence via Sponsor
South Sydney Rabbitohs add Menulog sponsorship ahead of season resumption
Australian Rugby League side South Sydney Rabbitohs has signed up food delivery service Menulog to its sponsorship portfolio
NBA’s restart options present ‘exciting’ opportunity for sponsors, says marketer
A leading agency marketer expects National Basketball Association sponsors to get behind innovative plans to resume the season at one or more central venues later this year
Wengen FIS World Cup race under threat in TV and sponsorship rights revenue spat
The future of the flagship FIS Ski World Cup race in Wengen is under threat because of a long-running row between organisers and Swiss-Ski, the national governing body, over the distribution of media and…
Round-Up: Sri Lanka scraps stadium, OnePlus-Fnatic cricket initiative, Sunwolves in Australia ‘unlikely’, and more
Sri Lanka's government has scrapped its plans for a new $40m cricket stadium after warnings from former national team cricketers that it would end up a 'white elephant' - Channel News Asia/AFP
Herbalife extends shirt sponsorship with Atlético Madrid women’s team
Spanish football club Atlético Madrid has renewed its sponsorship agreement with health brand Herbalife Nutrition, the main sponsor of its women's team.
Hummel makes esports debut in kit deal for Astralis teams
Esports organisation Astralis Group has signed up Danish sportswear company Hummel as its new kit and apparel supplier
Omega returns as America’s Cup timekeeper in 2021
Swiss watchmaker Omega has signed as the Official Timekeeper of the 36th edition of the America’s Cup in 2021.
Round-Up: EPL positive tests, Swiss A-G impeachment proceedings, Pakistan’s ‘bio-secure’ England tour, ANOC funding, and more
There have been six positive Covid-19 tests from English Premier League players or club staff after the league's first phase of testing - Sky Sports