Sponsorship & Marketing

German sportswear company Puma has ousted Italian rival Errea from its long-term position as kit supplier to the Iceland national football team

New Zealand's National Basketball League has launched a direct-to-consumer global streaming service that will allow viewers outside of the country to pay to watch coverage of the competition

Major League Soccer's LAFC has been forced to seek a new naming-rights partner after restructuring its 15-year, $100.5m (€91.1m) deal with Banc of California.

The Portuguese Primeira Liga, the country's top-flight football league, will lose telecoms and pay-television broadcaster NOS as its title sponsor at the end of its contract

Swiss-Ski, the sport’s national governing body in Switzerland, has withdrawn its request to remove the iconic race in Wengen from the provisional 2021-22 FIS World Cup calendar as it seeks a resolution t…

French Ligue 1 side Metz has signed a three-year kit supply deal with Italian sportswear brand Kappa. The new agreement will run from 2020-21 to 2022-23

German Bundesliga football club FC Köln has extended the contract of its main sponsor REWE Group, the German supermarket chain.

The Lagardère Sports and Entertainment agency has released details of its new organisational structure following its takeover by H.I.G.

Irish horse racing’s biggest sponsor, the Irish European Breeders’ Fund (EBF), will increase its race prize-money contribution to €2.5m ($2.7m) f

Mexican football club Tigres UANL has signed up with football sponsorship platform Sponsor.Online. The club aims to expand its global presence via Sponsor

Australian Rugby League side South Sydney Rabbitohs has signed up food delivery service Menulog to its sponsorship portfolio

A leading agency marketer expects National Basketball Association sponsors to get behind innovative plans to resume the season at one or more central venues later this year

The future of the flagship FIS Ski World Cup race in Wengen is under threat because of a long-running row between organisers and Swiss-Ski, the national governing body, over the distribution of media and…

Sri Lanka's government has scrapped its plans for a new $40m cricket stadium after warnings from former national team cricketers that it would end up a 'white elephant' - Channel News Asia/AFP

Spanish football club Atlético Madrid has renewed its sponsorship agreement with health brand Herbalife Nutrition, the main sponsor of its women's team.

Esports organisation Astralis Group has signed up Danish sportswear company Hummel as its new kit and apparel supplier

Swiss watchmaker Omega has signed as the Official Timekeeper of the 36th edition of the America’s Cup in 2021.

There have been six positive Covid-19 tests from English Premier League players or club staff after the league's first phase of testing - Sky Sports