Sponsorship & Marketing

Serie A club AC Milan has appointed Maikel Oettle, an experienced sponsorship executive, to the newly-created position of head of sponsorship sales

The England and Wales Cricket Board (ECB) has appointed Russell James, a former digital and marketing executive at the Football Association, as sales and marketing director

The Tour of Britain, Women’s Tour and Tour Series are seeking a new title sponsor after UK energy supplier OVO Energy ended its backing of the cycling events.

Italian Serie A club Juventus wore warm-up gear and a special-edition home shirt co-branded by adidas and the Palace Skateboards brand for Wednesday’s match against Genoa.

AFL Aussie rules football club Carlton has today (Friday) signed a 10-year kit supply contract with German sportswear company Puma

The Delhi Capitals Indian Premier League (IPL) franchise has added financial exchange company EbixCash as a major sponsor

Ride-sharing app Buser has agreed a shirt sponsorship deal with Campeonato Brasileiro Série A football club Botafogo.

Oil company Shell has extended its longstanding Technical Partnership with Ducati motorcycle racing teams for three more years until the end of 2022

Uefa and the Beijing-based Shankai Sports agency on Wednesday officially launched a sales process allowing Chinese fans to buy hospitality packages and tickets to Euro 2020 matches

The Chinese Basketball Association has agreed a sponsorship deal with tourist resort operator Chimelong Group, which will become a partner of the Chinese domestic league

Women’s cycling team Bigla Pro Cycling has signed up cycling apparel brand Katusha Sports as its new title sponsor.

NBA basketball franchise the Los Angeles Lakers has agreed a long-term extension to its deal with Delta Air Lines, along with signing a new multi-season partnership with law firm Jacob Emrani

Alignment between candy manufacturer, racing property to extend into next decade

South Korean automotive manufacturer Kia Motors has agreed a five-year deal to become the new major partner of Australian NRL rugby league team the Brisbane Broncos

World Rugby has re-appointed IMG as its exclusive commercial partner agency for the next Rugby World Cup cycle through to the 2023 tournament in France

Nippon Professional Baseball club, the Fukuoka SoftBank Hawks, will change the name of its baseball stadium to the PayPay Dome next season to promote Softbank’s cashless services subsidiary.

Formula One team Williams Racing has added Japanese game developer Ponos to its sponsorship portfolio