Sponsorship & Marketing
IMG’s Oettle named AC Milan’s head of sponsorship sales
Serie A club AC Milan has appointed Maikel Oettle, an experienced sponsorship executive, to the newly-created position of head of sponsorship sales
Ex-FA executive James joins ECB as sales and marketing director
The England and Wales Cricket Board (ECB) has appointed Russell James, a former digital and marketing executive at the Football Association, as sales and marketing director
Tour of Britain title sponsor sought to replace OVO Energy
The Tour of Britain, Women’s Tour and Tour Series are seeking a new title sponsor after UK energy supplier OVO Energy ended its backing of the cycling events.
Juventus, adidas and Palace Skateboards combine for ‘4th shirt’ gambit
Italian Serie A club Juventus wore warm-up gear and a special-edition home shirt co-branded by adidas and the Palace Skateboards brand for Wednesday’s match against Genoa.
AFL’s Carlton hails ‘history-making’ Puma kit deal
AFL Aussie rules football club Carlton has today (Friday) signed a 10-year kit supply contract with German sportswear company Puma
Delhi Capitals become latest IPL team to sign up EbixCash
The Delhi Capitals Indian Premier League (IPL) franchise has added financial exchange company EbixCash as a major sponsor
Buser adds Botafogo to shirt sponsorship portfolio
Ride-sharing app Buser has agreed a shirt sponsorship deal with Campeonato Brasileiro Série A football club Botafogo.
Shell extends technical deal with Ducati racing teams
Oil company Shell has extended its longstanding Technical Partnership with Ducati motorcycle racing teams for three more years until the end of 2022
Uefa and Shankai Sports launch Euro 2020 hospitality sales in China
Uefa and the Beijing-based Shankai Sports agency on Wednesday officially launched a sales process allowing Chinese fans to buy hospitality packages and tickets to Euro 2020 matches
CBA agrees sponsorship deal with Chimelong Group
The Chinese Basketball Association has agreed a sponsorship deal with tourist resort operator Chimelong Group, which will become a partner of the Chinese domestic league
Bigla Pro Cycling adds Katusha Sports as title sponsor
Women’s cycling team Bigla Pro Cycling has signed up cycling apparel brand Katusha Sports as its new title sponsor.
Lakers extend with Delta, call up Emrani
NBA basketball franchise the Los Angeles Lakers has agreed a long-term extension to its deal with Delta Air Lines, along with signing a new multi-season partnership with law firm Jacob Emrani
Nascar signs multi-year extension with Mars
Alignment between candy manufacturer, racing property to extend into next decade
Kia adds to Australian sponsorship portfolio with Broncos deal
South Korean automotive manufacturer Kia Motors has agreed a five-year deal to become the new major partner of Australian NRL rugby league team the Brisbane Broncos
IMG retains exclusive World Rugby commercial agency mandate
World Rugby has re-appointed IMG as its exclusive commercial partner agency for the next Rugby World Cup cycle through to the 2023 tournament in France
PapPay takes over naming rights at home to Fukuoka SoftBank Hawks
Nippon Professional Baseball club, the Fukuoka SoftBank Hawks, will change the name of its baseball stadium to the PayPay Dome next season to promote Softbank’s cashless services subsidiary.
Williams F1 sign games developer Ponos ahead of US Grand Prix
Formula One team Williams Racing has added Japanese game developer Ponos to its sponsorship portfolio