WTA
Itaú signs Miami Open extension to 2028, Haier renews with ATP
Brazilian bank Itaú Unibanco has agreed a four-year extension to its presenting sponsorship deal with tennis’ Miami Open.
TopCourt becomes tennis e-learning platform for ATP and WTA Tours
Tennis e-learning brand TopCourt has signed as a sponsor of the ATP and WTA Tours
Indian Wells Masters to return to ATP, WTA calendars, LTA unveils sponsorship
The Indian Wells Masters tennis tournament, one of the leading events on the ATP and WTA Tours, will return in October after more than two years
Patterns of Play – SAP & the WTA
In the second half of 2019, WTA official global partner SAP ran an activation showcasing how its technology supports the game via a virtual tennis presentation with animated infographics.
WTA appoints CSM as title sponsor search continues
The Women’s Tennis Association (WTA) has appointed global marketing agency CSM Sport & Entertainment (CSM) as its new sponsorship sales agency.
WTA extends supplier deal with Cambridge Global Payments
Payment services and currency exchange company Cambridge Global Payments has extended its global sponsorship of the Women’s Tennis Association (WTA) through 2022.
Hilton checks in with WTA Finals as China Sports Media expands to tennis
Global hotel chain Hilton has become a sponsor of this season’s WTA Finals as the finale to the women’s tennis tour heads to Shenzhen, China for the first time later this year.
Shiseido signs on as title sponsor of WTA Finals
Japanese personal care company Shiseido has agreed a deal with the Women’s Tennis Association to become the title sponsor of the season-ending WTA Finals in Shenzhen, China.