Westpac

SportBusiness Sponsorship explains how Westpac used its position as NRL match ball sponsor to differentiate itself from rival 'Big 4' banks in Australia.

Financial services company Westpac has agreed a deal with New South Wales Rugby League (NSWRL) to become the new main sponsor of State of Origin team the Blues

Australian financial services company Westpac has agreed a deal to become the official banking partner of the Australian Olympic team