US Tennis Association

Swiss watchmaker Rolex has agreed a fee of around $10m (€8.5m) per year to serve as the US Open’s Official Timekeeper and Official Timepiece in a deal stemming from the early contract termination by rival brand Citizen.  

Multinational technology company IBM has renewed its sponsorship of the US Open tennis event and has launched its Watson Media platform at this year’s edition of the grand slam tournament to enhance broadcast coverage.

Professional and financial services company Deloitte has agreed a wide-ranging sponsorship deal with the United States Tennis Association.