United States Golf Association (USGA)
USGA extends Cisco sponsorship
The United States Golf Association has announced a multi-year extension with Cisco as the official technology partner of the USGA and its championships
ProMedica calls early end to US Women’s Open presenting sponsorship
The US Women’s Open’s landmark presenting sponsorship deal with ProMedica has been ended after just one year amid the US healthcare organisation’s financial difficulties.
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ProMedica sponsorship takes women’s golf majors to new financial level
ProMedica’s 10-year sponsorship of the United States Golf Association (USGA), from 2022 to 2031, signed in January, has underscored the growing value of the women’s golf majors.
US Open AR – Deloitte & the US Golf Association
In response to the 2020 US Open being played without any fans due to Covid-19, USGA partner Deloitte built an AR app enabling golf fans to experience all 18 holes in near real-time 3D.
Data Snapshot: Golf 2021
Central sponsors of the PGA Tour and the four golf majors – The Masters, Open Championship, PGA Championship and US Open – held sponsorship portfolios worth $487m (€420m) in 2021, up almost 6.5 per cent on 2020.
Sentry signs as USGA’s sixth global partner
Business insurance brand Sentry have signed a five-year global sponsorship agreement with the United States Golf Association, the US golf governing body
R&A, USGA seek to open up sponsorship for amateur golfers
The R&A and United States Golf Association (USGA) have drawn up a series of proposals for the amateur game that could allow golfers to agree sponsorship deals without restrictions