Unilever
Unilever adds to football portfolio with two-year CAF deal
Unilever has added to its already significant football sponsorship portfolio by agreeing a deal to sponsor the Confederation of African Football’s (CAF) forthcoming men’s Africa Cup of Nations tournament in the Ivory Coast and its women’s equivalent in Morocco in 2024.
Unilever adds to national team football portfolio with Euro 2024 deal
Global consumer goods giant Unilever has added to its national team football sponsorship portfolio, agreeing a deal to sponsor Uefa Euro 2024
Breaking Limits | Unilever and the Fifa Women’s World Cup
SportBusiness Sponsorship examines how Unilever supported its alignment with this year’s Fifa Women’s World Cup with several grassroots initiatives.
‘We were really struggling to connect with male audiences’ | Emily White-Heath, Sure
Unilever-owned deodorant brand Rexona uses its sponsorship deals with Premier League sides Manchester City and Chelsea FC to connect with male audiences and to amplify its grassroots sports initiatives. Ben Cronin speaks to global senior brand development manager Emily White-Heath.
Pitvertising – Rexona & Cricket Australia
Unilever deodorant brand Rexona used its 2020-21 Big Bash League rights to drive home its key product message about keeping cool under pressure by placing the brand logo under the arms of BBL umpires.
Unilever’s Lifebuoy develops cricket presence with new ECB deal
The England and Wales Cricket Board has expanded its association with Unilever-owned hygiene brand Lifebuoy
Unilever becomes latest sponsor of The Hundred in CSM-brokered deal
The England and Wales Cricket Board’s (ECB) new franchise cricket tournament The Hundred has added consumer goods group Unilever to its growing portfolio of sponsors.
Official Team Partner – Unilever & Williams Racing
Unilever’s wide-ranging sponsorship of the Williams Racing Formula One Team addressed business needs across the Rexona brand, customer development and the Unilever supply chain.
Rexona partners up with Copa Libertadores
The South American Football Confederation (Conmebol) has agreed a four-season deal with consumer goods company Unilever that will make its Rexona antiperspirant brand a new partner of the Copa Libertadores
England Rugby cleans up with Persil deal
Persil, the laundry brand owned by consumer goods group Unilever, has agreed a three-year partnership with England Rugby
LaLiga’s pivot to Asia nets summer sponsorship windfall
Spain’s LaLiga added at least $8.1m (£6.2m/€7m) in sponsorship revenue over the summer via five new deals, SportBusiness Sponsorship has learned.
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Unilever inks new global partnership with LaLiga, activates via Clear Men and Rexona
Spain’s LaLiga has signed a new global deal with Unilever as an Official Personal Care Partner.
Rexona signs global partnerships with Premier League giants
Unilever-owned antiperspirant brand Rexona has signed sponsorship deals with English Premier League football clubs Manchester City and Chelsea