Ultimate Fighting Championship (UFC)
Fabacus backs ‘first-of-its-kind’ UFC fan rewards programme, brokered by IMG
The Ultimate Fighting Championship has set what is said to be a first for the sports industry by agreeing a deal with technology start-up Fabacus to launch a global consumer rewards programme for fans…
Shapiro: Endeavor IPO will provide flexibility, cut debt and accelerate growth plans
Endeavor’s initial public offering will generate funds to provide “flexibility” over how the business is run, pay down debt and enable further acquisitions, according to Mark Shapiro, president at the s…
UFC to build Howler Head’s presence in whiskey market
The Ultimate Fighting Championship has opened up a new sponsorship category after agreeing a multi-year deal with Howler Head Whiskey
UFC leans in to CBD sponsorship with Love Hemp
The Ultimate Fighting Championship (UFC) has signed up cannabidiol (CBD) and Hemp product specialists Love Hemp as a global sponsor.
The five-year, multi-million dollar deal will run from June 1 2021
UFC signs up crypto casino Stake to new sponsorship category
The Ultimate Fighting Championship has secured a sponsorship deal with crypto casino and sportsbook company Stake.com in its first official betting partner deal in Latin America and Asia
Panini to replace Topps as UFC’s exclusive trading card licensee
Trading card and sports sticker manufacturer Panini has been awarded an exclusive global trading card licensing agreement for mixed martial arts’ Ultimate Fighting Championship.
UFC names Zappos.com official US licensing partner
The Ultimate Fighting Championship has entered into a multiyear partnership with US online clothing retailer Zappos
Hyperice named UFC’s official recovery technology partner
The Ultimate Fighting Championship has announced a partnership with recovery and performance technology brand Hyperice, which has been designated the organization's official recovery technology partner
UFC, ACX Music partner to create music streaming app
Ultimate Fighting Championship has signed a licensing agreement with global creative tech company ACX Music to create music streaming app "UFC Ultimate Sound.
Round-Up: Football salary cap proposed, India-Sri Lanka tour decision delay, UFC on Bilibili, and more
The president of the German football federation and the chairman of Bayern Munich are proposing a salary cap for professional football in Europe
S&P downgrades Endeavor credit rating
Credit ratings agency S&P Global this week downgraded Endeavor, owner of the IMG sports marketing agency and the Ultimate Fighting Championship, from "highly speculative" to "substantial risk"
UFC extends Blackheart Premium Spiced Rum sponsorship deal
The Ultimate Fighting Championship (UFC) has announced a multi-year extension of its marketing partnership with Blackheart Premium Spiced Rum. Terms were not disclosed
UFC renews with AirAsia, signs with PokerStars, Motel 6, LiteCoin, Kraft Heinz
The Ultimate Fighting Championship has inked one renewal and four new partnerships since December last year, raising at least $6m (€5.3m) in sponsorship revenue.
UFC renews airline partnership with AirAsia
The Ultimate Fighting Championship has renewed its partnership with Malaysian low-cost carrier AirAsia
UFC gets new Official Beer, renews with Monster Energy
Mexican beer brand Modelo is paying between $12m (€10.6m/£9.2m) and $14m per year as the new Official Beer of the Ultimate Fighting Championship, according to industry sources.
Conor McGregor offsets UFC loss, renews with Monster, signs with Reebok
Mixed martial arts fighter Conor McGregor signed a pair of new sponsorship deals ahead of his comeback fight against Khabib Nurmagomedov last Friday.
AirAsia gets upgrade for McGregor-Nurmagomedov fight
UFC partner AirAsia will get ‘unprecedented branding’ at this weekend’s big fight between UFC legend Conor McGregor and Khabib Nurmagomedov at the T-Mobile Arena in Las Vegas.
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UFC grabs pub and hotel group partner in Australia
UFC has signed a new multi-year deal with Australia’s largest pub and hotel chain ALH Group.