Frecciarossa, the main brand of Italian train operator Trenitalia, has renewed an agreement for naming rights to the Coppa Italia club football competition

In late June 2020, Bologna sponsor Trenitalia marked the end of Italy’s strict coronavirus lockdown with a campaign linking the restart of its ‘Frecciarossa’ high speed train services and the restart of Serie A.

Telco TIM has extended its title sponsorship of Serie A, the top division of Italian club football, while railway company Trenitalia has come on board as the new main sponsor of the Coppa Italia and Supercoppa…