Think450
Champion inks multi-year apparel deal with NBPA, THINK450
US sportswear brand Champion has signed a new apparel partnership with the National Basketball Players Association (NBPA) and THINK450, a for-profit enterprise owned by the NBA’s 450 active players.
NBPA joins forces with gaming startup
ReadyUp, an esports and gaming startup for player connection, team management, and fan engagement, has agreed a partnership with the National Basketball Players Association and its wholly-owned commercial…