The R&A
IMG strikes multi-faceted 10-year extension with R&A
The IMG agency has struck a long-term renewal agreement with the R&A across various commercial rights and services, including a heightened focus on digital content through Seven League
The R&A widens sponsorship portfolio to support grassroots push
The R&A aims to diversify its sponsorship revenue streams
Six official patrons from The Open were integrated into its 2022 Women's Open portfolio
HSBC extends with the R&A, adds Women’s Open rights
Banking group HSBC has signed a five-year sponsorship extension with the R&A, adding Women’s Open rights to its existing status as an official patron of The Open.
Mercedes‑Benz extends as Open sponsor
Luxury carmaker Mercedes‑Benz has extended its sponsorship agreement with the R&A as ‘Official Patron’ and ‘Official Car’ at the Open Championship in a multi-year deal.
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Nikon extends Open sponsorship and tees off Women’s Open deal
Nikon Corporation has renewed its official patron sponsorship of the Open golf championship for the next five years and struck a new deal as patron of the Women's Open
NTT Data renews as top-tier Open Championship sponsor, backs Women’s Open
Japanese IT services provider NTT Data has agreed a multi-year extension to its sponsorship of golf major The Open, while also announcing a new partnership with the Women’s Open.
Data Snapshot: Golf 2021
Central sponsors of the PGA Tour and the four golf majors – The Masters, Open Championship, PGA Championship and US Open – held sponsorship portfolios worth $487m (€420m) in 2021, up almost 6.5 per cent on 2020.
The e-Open – Mastercard & the R&A
On the weekend that would have hosted the cancelled 2020 Open, Mastercard took presenting partner rights to the final of the R&A’s ‘e-Open’.
Data Snapshot: Golf 2020
Central sponsors of the PGA Tour and the four golf majors – The Masters, Open Championship, PGA Championship and US Open – aggregated a sponsorship spend of $451m (€384m) in 2020.
The Power of Allies – AIG & The R&A
Launched in August 2019, AIG’s global activation programme for the first year of its sponsorship of the Women’s British Open focused on positioning AIG as an ally for female golfers and for women in general.
HSBC Golf Zone – HSBC & The R&A
HSBC leveraged its on-site rights at the 148th Open Championship in 2019 by creating the HSBC Golf Zone, an interactive experience open to all spectators.
Mastercard partners with Women’s British Open
US financial services company Mastercard has agreed a three-year partnership with the Women’s British Open, adding to its long-standing backing of men’s golf major The Open.
AIG chooses Women’s British Open for first title deal in golf
US insurance group AIG has agreed a five-year deal to become title sponsor of the Women’s British Open.
The Open signs whisky partner
Scotch whisky distiller Loch Lomond Group has entered into a partnership with golf’s Open Championship.
The Open partners with Hugo Boss
German fashion house Hugo Boss has agreed a deal to sponsor golf’s Open Championship.
Mercedes-Benz: Golf overtakes tennis in portfolio
German carmaker Mercedes-Benz aims to strengthen its reputation as a supporter of golf through its sponsorship of The Open Championship.
Mercedes-Benz drives on with Open Championship
German automotive company Mercedes-Benz has signed a multi-year extension to its partnership with golf’s Open Championship.
Doosan extends support for golf’s Open
Energy, construction and engineering company Doosan has extended a sponsorship deal with golf’s Open Championship.