Tezos

Soccer

In February 2022 blockchain platform Tezos activated around the announcement that it had penned a partnership as the new Manchester United FC Official Training Shirt Sponsor. Tezos used an integrated, digital-first campaign called ‘Welcome To the Future’ to drive awareness of the sponsorship, of the brand, its positioning and offerings.
Motorsport

McLaren Racing, which operates teams in the Formula 1 and IndyCar motor-racing championships, will launch a non-fungible token (NFT) platform through a deal with blockchain network Tezos