Star Sports
Star Sports extends title sponsorship of Pro Kabaddi League
Asian pay-television broadcaster Star Sports has agreed a deal to continue as title sponsor for the 2015 edition of India’s Pro Kabaddi League.
Low TV ratings hit CLT20 title sponsorship values
Consistently low television ratings in India and a consequent lack of interest in advertising media are the main factors behind a crash in title sponsorship value for cricket’s Champions League T20 (CLT20).
Indian Super League signs Hero but waits on six more
The Indian Super League (ISL) signed a three-year title sponsorship agreement with motorcycle manufacturer Hero MotoCorp in July, but brands are waiting to the last minute to sign second-tier Associate Sponsor deals in order to secure the best price.