Sportfive, the recently-rebranded sports marketing agency, has become the commercial advisory agency of FC Bayern Basketball, the leading German basketball side

Boxers Anthony Joshua and Tyson Fury have agreed terms for two world heavyweight title fights, promoter Eddie Hearn has said - Sky Sports

The creation and sale of extra advertising inventory at behind-closed-doors Premier League matches will need to be managed carefully in order to retain the right “look and feel” as the English top fli…

Online gambling operator bet-at-home has struck a deal to become the new front-of-shirt sponsor for German Bundesliga football club Hertha Berlin.

German Bundesliga football club FC Augsburg has secured a commercial agreement with automotive giant Audi.

The German Ski Association (DSV) has agreed a five-year extension to its partnership with Sportfive under which the agency will continue to market sponsorship opportunities for the governing body.

Sports injury products manufacturer Rehband has struck a deal with the DHB, the governing body of handball in Germany.

The Sportfive agency has signed up new sponsors for the German Bundesliga’s 2014-15 relegation/promotion play-off and reported that marketing rights for the games and the 2015-16 Supercup event have sold out.

Health insurance provider AOK has agreed a three-and-a-half year partnership with the German Handball Federation (DHB) under which it becomes the main shirt sponsor of its men’s national team.

Telecommunications and cable operator Numericable has been unveiled as the new lead partner of leading French rugby union club Stade Français.

Monaco has signed up optician Alain Afflelou as the French Ligue 1 club’s new official partner for the 2014-15 season.