South African Football Association

In March 2019, Castle Lager leveraged its trio of South African national team sponsorships with a campaign revolving around a blended national team jersey, with live events, experiences, TV and social content and on-pack work.

Pan-African media group MultiChoice has signed a five-year sponsorship deal with the South African Football Association (SAFA)

A dispute between the Premier Soccer League and South African Football Association over the latter’s signing of a sponsorship deal with insurance company OUTsurance will head to arbitration.

The South African Football Association has entered into a partnership with Turkish clothing brand D’S Damat.

South African Airways has agreed a partnership with the South African Football Association (SAFA), the sport’s national governing body.

Philanthropic organisation the International Sports Promotion Society has announced a shirt sponsorship deal with South African Premier Soccer League (PSL) team Mpumalanga Black Aces.

US sportswear company Nike has agreed a five-year partnership with the South African Football Association to become the governing body’s new technical sponsor from February 1.