Scottish Football Association (SFA)
Supermarket chain Lidl has announced partnerships with football’s national governing bodies in England, Wales and Scotland.
Bookmaker William Hill has agreed a deal with the Scottish Football Association to extend its title sponsorship of the national governing body’s Scottish Cup club competition.
Scottish lager brand Tennent’s has entered into a partnership with the Scottish Football Association national governing body.
The Scottish Professional Football League is seeking a naming rights sponsorship for its four professional divisions worth £1.75m (€2.2m/$2.7m) per season, according to leaked emails seen by the Press Association Sport news agency.
The Scottish Football Association has agreed a four-year renewal to its partnership with confectionary company Mars Chocolate UK.
Online gaming company 32Red will use its recently-signed shirt sponsorship with Scottish football club Rangers to drive brand awareness, as well as consideration of the brand when sports fans choose an online gaming provider.