Scottish Football Association (SFA)
Chase splashes out on home FAs as UK operation heads for profit
Digital bank Chase UK is using sponsorship of the four football ‘home nations' to build on its successful entry into the UK market.
Scottish Gas title sponsors men’s and women’s Scottish Cup in five-year deal
Scottish Gas has agreed a five-year deal with the Scottish Football Association, making the energy brand title sponsor of both the men’s and women’s Scottish Cup and a major investor in grassroots foo…
Molson Coors’ Napier named Scottish Football Marketing’s commercial director
Scottish Football Marketing, the new commercial arm of Scotland’s football bodies, has named Brendan Napier of multinational brewing company Molson Coors as its first commercial director.
Scottish football’s SFA, SPFL and SWPL form combined commercial entity
The Scottish Football Association (SFA), Scottish Professional Football League (SPFL) and Scottish Women’s Premier League (SWPL) have announced the creation of a centralised commercial operation that t…
Scottish FA commercial chief Rawlings to move on
Chris Rawlings, the chief commercial officer at the Scottish Football Association, is to leave his position after five years at the organisation
SFA, SPFL warn of ‘grave’ implications of alcohol sponsorship ban
The Scottish Football Association and Scottish Professional Football League have warned of the “significant unintended consequences” of a potential ban on alcohol brand sponsorships across sport, as the…
Adidas renews Scotland kit supply deal to 2028
Adidas will continue to supply the kit to the Scottish national teams until at least 2028 after reaching a new agreement with the Scottish Football Association (SFA)
M&S Food launches home FAs sponsorship, Nationwide signs Channel 4 deal
M&S Food, the food division of the M&S retail chain, has signed multi-year sponsorships with the Football Associations of England, Scotland, Wales and Northern Ireland
SPFL seeks SFA arbitration to resolve Rangers Cinch title sponsor dispute
The Scottish Professional Football League has called on the Scottish Football Association to arbitrate in its dispute with Premiership champions Rangers over the League’s title sponsorship deal with C…
Weetabix extends national team football presence across UK and Ireland
Weetabix has built upon its deal with the English Football Association by signing a deal which covers the rest of the home nations in the UK as well as the Republic of Ireland
We Connect for Good – BT & The FA/FAW/SFA/IFA
BT abruptly pivoted its activations to digital after the pandemic struck just a month after it launched a new, five-year ‘4-3-3’ Home Nations soccer sponsorship strategy in February 2020.
UK home nations sign grassroots focused deal with Nationwide
Each of the United Kingdom's national football associations has partnered with Nationwide Building Society to support the return of grassroots football
#GoalPower – Boots & The FA, FAW, SFA, IFA and FAI
After 170 years of trading, high street chemist Boots’ first sport sponsorship backed women’s football via partnerships with all five football associations in the British Isles.
MP calls for Scottish football clubs to ban betting sponsorships
A UK Member of Parliament has proposed that the 42 Scottish professional football clubs sign a charter agreement to stop all gambling sponsorships between clubs and operators
Gambling sector dominance diluted as William Hill ends Scottish Cup sponsorship
Gambling companies’ grip on the backing of leading Scottish football competitions is diminishing following the news that the Scottish Cup title sponsorship deal with bookmaker William Hill will not be e…
BT signs as Lead Partner of home nations football teams
Telecommunications giant BT has expanded its presence within British football by agreeing to become the Lead Partner of all four Home Nations football teams
Mars Wrigley extends partnership with Scottish FA
UK confectionary group Mars Wrigley has extended its partnership with the Scottish FA.
Under the new deal, the partnership will run until 2022, covering the next men’s World Cup in Qatar.
Spar backs Scotland on road to Women’s World Cup
Food retail store chain Spar has agreed a deal with the Scottish Football Association to support the country’s women’s team as it prepares for its debut appearance at the Fifa Women’s World Cup.
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