Japanese tyre brand Falken Tire has tripled its investment in European football clubs since the 2015-16 season in an ongoing brand awareness campaign that now comprises between 20 and 30 per cent of its…

Consumer electronics retailer Media Markt has secured a sponsorship deal with German Bundesliga team Schalke 04.

Germany-based insurance company R+V Versicherung has taken the place of long-term insurance partner ERGO as a second-tier Premium Partner of Bundesliga club Schalke 04, paying an increase on the fee paid by its predecessor.

South Korean tyre manufacturer Kumho Tires will use its Bundesliga team deals to support its goal of becoming a top-ten tyre company over the next two years.