Rakuten
NBA Japan Games announces slate of 13 sponsors
A total of 13 sponsors have been announced for the forthcoming National Basketball Association pre-season games in Japan featuring the Golden State Warriors and the Washington Wizards
Oakland Forever – Rakuten & Golden State Warriors
Rakuten and the NBA’s Golden State Warriors partnered on a 360-degree, multi-faceted, season- long ‘Oakland Forever’ brand-owned platform built around the Japanese electronic commerce and online retai…
3-Point Leader Celebration – Rakuten & Golden State Warriors
In December 2021 Golden State Warriors sponsor Rakuten marked global brand ambassador Steph Curry becoming the NBA’s ‘All-Time 3-Point Leader’ through a multi-faceted US national campaign. Cele
Warriors further renew jersey patch deal with Rakuten
The National Basketball Association's Golden State Warriors have further renewed their jersey patch deal with Japanese multinational corporation Rakuten
NBA to stage preseason games in Japan sponsored by Rakuten
The National Basketball Association is to stage two preseason games in Japan later this year
Warriors renew jersey patch deal with Rakuten
NBA team retains its extensive tie with Japanese multinational corporation
The Big Picture – Rakuten & Barcelona
With the 2020-21 La Liga season was played behind closed doors, Barcelona shirt sponsor Rakuten engaged fans by asking them to submit images to a photomosaic displayed at the entrance of the Camp Nou.
Konami drops Griezmann as brand ambassador in racism row
Japanese video game company Konami said it has dropped French footballer Antoine Griezmann from his role as a brand ambassador following a racism row involving him and his French teammate Ousmane Dembele
Barcelona strikes exclusive merchandise deal with Rakuten in Japan
Spanish LaLiga football club FC Barcelona has agreed a deal with Japanese e-commerce giant Rakuten to roll out an exclusive range of club merchandise on its platform
Rakuten House – Rakuten & the NBA
Rakuten House was a branded space erected in Chicago to leverage the ecommerce brand’s rights around the 2020 All-Star Weekend.
Goals Beyond the Game – Rakuten & FC Barcelona
The 2018 ‘Goals Beyond the Game’ campaign showcased Rakuten and Barcelona’s shared support for the United Nation’s Social Development Goals.
Rakuten takes over as title partner of Davis Cup
Japanese e-commerce platform Rakuten has signed as the new title partner of the Davis Cup – tennis’s biggest international team competition.
Leaders week: Sponsorship, data, digital media and esports
Sports Sponsorship Insider editor Matthew Glendinning reports on some of the highlights from the Leaders Week conference in London.