Puma
F1: Mercedes signs up Akkodis and Eight Sleep, Alfa Romeo secures Puma deal
The Mercedes Formula One team has signed up IT and engineering specialists Akkodis as a sponsor
Lega Serie A signs Puma deal as long-term Nike association comes to an end
Italian football’s Lega Serie A has signed up sportswear brand Puma to its sponsorship portfolio in a deal that will begin from the start of the 2022-23 season.
NBA China strikes deal with Puma
Sportswear brand Puma has struck a “long-term” sponsorship agreement with NBA China.
The brand becomes an official partner of the basketball league in China.
Puma extends W Series sponsorship
Sportswear brand Puma has renewed its sponsorship agreement with the W Series, the all-female car racing series, ahead of the beginning of the third edition of the series in June
Marseille extends with Puma for five years in improved deal
Ligue 1 side Olympique de Marseille has renewed its kit supply sponsorship with Puma until the end of the 2027-28 season
Puma and Royal Challengers to release ‘athleisure’ range
Sportswear firm Puma and Indian Premier League cricket team Royal Challengers Bangalore are releasing a range of 'athleisure' clothes
Puma signs with RC Lens, renews Palmeiras deal
French football club RC Lens has signed up Puma as its kit supplier
Puma named EFL match ball supplier as Mitre era over
Sportswear manufacturer Puma has become the new official match ball supplier of the English Football League, displacing Mitre, the UK-based sports equipment supplier, in the process
Royal Challengers Bangalore agree kit deal with Puma
Indian Premier League team Royal Challengers Bangalore has agreed a multi-year kit supply deal with sportswear firm Puma, beginning this year
USL unveils three-year Puma partnership
The United Soccer League has unveiled a three-year sponsorship agreement with sports apparel company Puma
2020-21 Home Kit Launch – Puma & AC Milan
With Covid-19 still raging in July 2020, Puma & AC Milan used an Instagram-led campaign – celebrating Milan’s contemporary design culture and architecture – to launch the 2020-21 home kit.
Neymar joins Puma after 15 years with Nike
Sports brand Puma has signed a long-term endorsement deal with Brazilian football star Neymar and NR Sports, the company which holds the player’s image rights.
Round-Up: BCCI denies further sponsor pressure, England tour of India postponed, Super Rugby Aotearoa sell-out, and more
Germany will not allow fans into football stadiums until at least the end of October - Reuters/CNA
Portimao in Portugal will host the final race of the 2020 MotoGP season - Reuters/CNA
Round-Up: Real Madrid tops brand value chart, Puma says financial guidance ‘impossible’, Beijing 2022 fashion line launched, and more
Real Madrid is the world's most valuable football brand, according to an annual report by brand consultancy Brand Finance. The report says the Spanish club's brand is worth €1.419bn ($1.6
Round-Up: Afcon postponed, TrueVisions threatens FAT, Adidas and Puma join #StopHateForProfit, and more
The 2021 Africa Cup of Nations in Cameroon has been pushed back to 2022 due to Covid-19
Puma re-enters US soccer market with New Mexico United deal
German sportswear manufacturer Puma is re-entering the United States soccer market by becoming the official kit supplier of United Soccer League Championship team New Mexico United
PSV signs off on five-year kit deal with Puma
Dutch Eredivisie football club PSV Eindhoven has confirmed German sportswear manufacturer Puma as its new kit supplier in a five-year deal
AFL’s Carlton hails ‘history-making’ Puma kit deal
AFL Aussie rules football club Carlton has today (Friday) signed a 10-year kit supply contract with German sportswear company Puma