Professional Triathletes Organisation
Godfrey swaps PTO for Hexagon Cup commercial role
Padel’s new Hexagon Cup event has recruited the Professional Triathletes Organisation’s chief marketing officer Tim Godfrey as strategic adviser.
Talisman to market PTO’s new Asian Open
The Professional Triathletes Organisation (PTO) has agreed a wide-ranging deal with sports marketing agency Talisman focusing on the commercial development of its new event in Singapore
PTO strikes three-year deal with Warner Bros. Discovery ahead of Tour launch
The Professional Triathletes Organisation (PTO) has finalised a new rights agreement with media conglomerate Warner Bros. Discovery (WBD) ahead of the launch of the PTO Tour in Canada later this month
Two Circles provides marketing assistance ahead of launch of PTO Tour
The Professional Triathletes Organisation (PTO) has signed up sports marketing and data technology company Two Circles to provide marketing support as it prepares to embark on the first-ever PTO Tour season
Excel Sports Management to support PTO Tour sponsorship sales
The Professional Triathletes Organisation has appointed US-based sports marketing agency Excel Sports Management to support global sponsorship sales for its newly-established PTO Tour
Launch of $5.5m PTO Tour creates additional inventory for broadcasters, sponsors
The Professional Triathletes Organisation is to launch its PTO Tour next year with events in Canada and the US added to the existing Collins Cup teams competition to create an overall prize fund of $5
PTO works out Zwift deal for Collins Cup
The Professional Triathletes Organisation has agreed a sponsorship deal for its new Collins Cup competition with Zwift
PTO engages EDP in digital activation, sponsorship role
The Professional Triathletes Organisation has appointed the Engage Digital Partners agency as its strategic digital advisor and services partner