Paris Saint-Germain
PSG becomes latest club to sign up CFI as sponsor
Dubai-based Credit Financier Invest (CFI) has continued its recent sponsorship drive in European football via a deal with Paris Saint-Germain (PSG)
Paris Baguette deal spotlights PSG’s new popularity in Korea
Korean forward Lee Kang-in will be at the heart of Korean bakery chain Paris Baguette's global deal with Paris Saint-Germain.
First Korean sponsor key to PSG’s continuing Asian expansion
Paris Saint-Germain has signed its first sponsor from South Korea, today (Thursday) announcing a two-year global agreement with bakery brand Paris Baguette
PSG strikes global sponsorship deal with Yassir
French Ligue 1 club Paris Saint-Germain has announced a new three-year global sponsorship deal with North African 'super app' Yassir
PSG draws strength from first post-Messi deal with Brilliantcrypto
Brilliantcrypto's global sponsorship deal with PSG demonstrates the Parisian club's ongoing appeal to Asian brands.
‘We need platforms that resonate on a global basis’ | Stuart Wareman, Accor
Accor’s sponsorship strategy is focused on driving awareness and conversion for Accor Live Limitless (ALL), the brand’s hotel booking and lifestyle loyalty programme.
PSG extends Visit Rwanda sponsorship
Paris Saint-Germain (PSG) has announced a two-year extension of the club's sponsorship agreement with country tourism board Visit Rwanda
High-end watchmaker Purnell buys into PSG’s ‘lifestyle’ positioning
PSG's three-year official timing deal with Purnell marks another step in the club's progress as a lifestyle brand.
Play Limitless – Accor ALL and Paris Saint-Germain
Paris Saint-Germain primary partner Accor leveraged the tie-up through the 2021-22 season to consolidate the 2019 launch campaign for its ALL loyalty programme through a multi-market, player-fronted ‘Play L…
PSG secures CBet as latest regional sponsor
French Ligue 1 side Paris Saint-Germain has signed up online gambling platform CBet as a regional sponsor on a one-season contract covering the Latin America region
Mengniu adds PSG to football sponsorship portfolio
French Ligue 1 club Paris Saint-Germain has signed a sponsorship deal with Chinese dairy brand Mengniu Group.
The deal names Mengniu as an official regional partner of PSG in China
PSG deal marks latest move in French sport for lottery operator FDJ
Paris Saint-Germain has signed a sponsorship agreement with France’s national lottery company Française des Jeux (FDJ), focused on its gambling platform ParionsSport.
PSG reveals Messi-inspired 13 per cent hike in sponsorship revenue
French Ligue 1 club Paris Saint-Germain experienced a 13 per cent increase in sponsorship revenue in the 2021-22 season, thanks largely to the presence of Lionel Messi in the championship-winning team
PSG signs Goat as sleeve sponsor in eight-figure deal
French Ligue 1 football club Paris Saint-Germain has announced sneaker and luxury apparel marketplace Goat as its new sleeve sponsor
PSG to open flagship retail store in New York City
French soccer giant Paris Saint-Germain is looking to expand its presence in the United States by opening a flagship retail store on Fifth Avenue in Manhattan, New York City
Live Bold: Details Make the Difference – Hisense & Paris Saint-Germain
In late 2020 and early 2021, Hisense launched its new PSG partnership with an international player-led campaign to boost brand awareness, champion the brand’s commitment to innovation and highlight its focus on detail.
PSG bolsters sponsorship portfolio with Sports Water addition
French Ligue 1 club Paris Saint-Germain has signed up Sports Water as a sponsor.
The WaterCo-owned brand becomes the club’s Official Water in a three-year global contract.
PSG adds to regional portfolio with Volt and Big Cola
Peruvian beverage group AJE has signed a regional sponsorship with French Ligue 1 club Paris Saint-Germain until June 2024