Paris 2024

Multi-sport
Events

Brisbane 2032 has swooped for one of Paris 2024's top commercial executives as it embarks on its bid to hit a domestic sponsorship target of around A$2bn ($1.3bn/€1.2bn) for the Olympic Games in eight years' time.
Multi-sport
Finance & Law

Le Coq Sportif has taken a €2.9m ($3.1m) loan from the Paris 2024 organising committee to help ensure provision of kit at the Games and as a result of what owner Airesis describes as “operational cash flow challenges” for the sportswear brand.
Multi-sport
Events

Paris 2024 is confident ongoing talks with brands across the country will result in sponsorship revenue for this summer’s Olympic Games exceeding the already revised upwards target of €1.24bn ($1.34bn).
Multi-sport
Events

Caisse des Dépôts, a French public sector financial institution, and Arena Group, which provides temporary structures and associated services for events and commercial use around the world, have signed u…
Multi-sport
Events

The Paris 2024 Organising Committee for the Olympic and Paralympic Games (COJOP) has signed Air Liquide as its latest official supporter, while organisers have reportedly decided against applying for an…
Multi-sport
Events

The Cour des Comptes, France’s supreme audit institution, has again expressed its unease surrounding the financial planning for the 2024 Olympic and Paralympic Games in Paris, stating that “substantial unc…
Multi-sport
Sponsorship & Marketing

The organising committee for the 2024 Summer Olympic and Paralympic Games has signed up Italian fitness, sport and health equipment and technology company Technogym as the 21st 'Official Supporter' of…
Multi-sport
Sponsorship & Marketing

Multinational steel company ArcelorMittal has become an Official Partner of the Paris 2024 Olympic and Paralympic Games
Multi-sport
Sponsorship & Marketing

French retail company Fnac Darty has signed on as an official supporter of the Paris 2024 Olympic and Paralympic Games
Multi-sport
Events

French food products manufacturer Danone has signed a sponsorship deal with the organising committee of the 2024 Olympic and Paralympic Games in Paris
Multi-sport
Events

Event planning software company OnePlan has agreed an official supporter deal with the organising committee for the Paris 2024 Olympic and Paralympic Games
Multi-sport
Sponsorship & Marketing

French public electricity network Enedis has become an ‘Official Supporter in Electricity Distribution’ of the Paris 2024 Olympic and Paralympic Games, in the third tier of the domestic sponsorship pro…
Multi-sport
Sponsorship & Marketing

The organising committee for the Paris 2024 Olympic and Paralympic Games has signed customer relationship management solutions company Salesforce to its sponsorship portfolio
Olympic Games
Industry Moves

The Paris 2024 Olympic and Paralympic Games Organising Committee is to revamp the structure of its commercial team following the departure of Marlène Masure, who will leave her role as director of partnership …
Multi-sport
Sponsorship & Marketing

The organising committee for the Paris 2024 Olympic and Paralympic Games has signed up the French branch of human resource consulting firm Randstad Group as a sponsor
Multi-sport
Sponsorship & Marketing

The organising committee for the Paris 2024 Olympic and Paralympic Games has agreed a sponsorship deal with catering company Sodexo, building on a pre-existing catering contract with the company
Olympic Games
Events

Paris 2024 chief executive Étienne Thobois has welcomed the appointment of Endeavor-owned On Location to run a centralised hospitality programme for the 2024, 2026 and 2028 Olympics, stating that the …
Multi-sport
Sponsorship & Marketing

Olympic TOP sponsor Atos has signed with the Paris 2024 Organising Committee for the Olympic and Paralympic Games as the exclusive Official Cybersecurity Services and Operations Supporter for the event