Pakistan Cricket Board (PCB)

The Pakistan Cricket Board (PCB) has named AJ Sports as the national team’s kit supplier for the upcoming Cricket World Cup.

Transportation network Uber has agreed a deal to sponsor this year’s edition of the Pakistan Super League Twenty20 cricket tournament.

The Board of Control for Cricket in India (BCCI) continues to set the standard in terms of revenue from its two major sponsorship positions, extending its Nike kit supply deal at the start of this year, but other key cricket boards have seen big increases in 2016.

To mark the start of the Cricket World Cup in Australia and New Zealand this month, Sports Sponsorship Insider has completed a survey of the sponsorship portfolios for the boards of Australia, England, India, New Zealand, Pakistan, South Africa, Sri Lanka and the West Indies.