Overwatch League (OWL)
Overwatch League signs multi-year deal with Kellogg’s
The Overwatch League has announced a multi-year partnership with Kellogg's, which will focus on co-marketing initiatives with the Michigan-based food manufacturing company's Cheez-It and Pringles products
GameStop to sponsor Dallas Fuel and Envy Gaming
Envy Gaming, which owns the global Team Envy esports franchise and the Dallas Fuel team in the Overwatch League, has secured a sponsorship with leading gaming retailer GameStop
Coca-Cola signs as first non-endemic Global Partner of Overwatch League
American soft drink giant Coca-Cola will pay just under $3m (€2.65m) per season to partner with global esports property the Overwatch League (OWL), according to industry sources.
Overwatch League signs Coca-Cola deal
Activision Blizzard's Overwatch League has signed a reported three-year deal for Coca-Cola to become the esports competition's Official Non-Alcoholic Beverage partner.