OKX, the crypto exchange and Web3 technology company, has stepped up its involvement with Manchester City, becoming the club's sleeve sponsor from next season as part of a renewed multi-year partnership
Cryptocurrency platform OKX activated its new status as the Official Training Kit Partner of Manchester City FC for the 2022-23 season with an integrated online and offline campaign in July 2022 built around using real footage and CGI to turn City players into signature OKX cyber-punks in a campaign spearheaded by a mural created in Manchester by street artist Akse P19 and a matching social campaign.
Haider Rafique, global chief marketing officer for cryptocurrency exchange OKX, explains why he remains bullish about crypto sport sponsorships following the FTX scandal, and why the firm is keen to build its sponsorship portfolio
English golfer Ian Poulter has a struck a sponsorship deal with cryptocurrency exchange platform OKX
Formula 1 driver Daniel Ricciardo has been appointed as a brand ambassador of cryptocurrency firm OKX