Nike
Nike and Coca-Cola deals take Korean FA sponsorship income to $34m
The Korean Football Association's annual sponsorship income will reach nearly $34m (€31m) after its latest round of deals, according to the Chosun Ilbo newspaper.
Nike backs esports giant T1 in Lagardère-brokered deal
US sportswear company Nike has agreed a sponsorship deal with South Korean esports organisation T1 Entertainment & Sports
Nike agrees long-term extension with Chinese Athletics Association
The Chinese Athletics Association and Nike have signed a long-term extension of their current partnership, taking it to 2033
Liverpool wins High Court case against New Balance
Liverpool FC has won its court battle against sportswear brand New Balance, its current Official Kit Supplier.
Nike named presenting partner of NBA Mexico City Games 2019
Leading footwear and apparel manufacturer Nike has been named the presenting partner of the NBA Mexico City Games for the third consecutive season.
Nike shuts down Oregon Project following Salazar ban
US sportswear company Nike has moved to shut down its Oregon Project training programme after head coach Alberto Salazar was last week handed a four-year ban from athletics for doping violations committed…
Nike drops Antonio Brown as an endorser
Move by sports footwear and apparel giant is latest chapter in ongoing saga around the troubled NFL wide receiver
Fanatics appoints former Nike executive Chandlee as CFO
Global licensed sports merchandise manufacturer and retailer Fanatics has announced the appointment of Michener Chandlee as its new chief financial officer
Zion Williamson signs multi-year shoe contract with Jordan Brand
Following a bidding war for his services, No. 1 overall NBA draft pick Zion Williamson has signed a multi-year shoe deal with Jordan Brand. Terms of the partnership were not announced
St John’s University signs apparel partnership with Nike
St. John's University has renewed its apparel partnership with Nike following the expiration of a six-year deal with Under Armor
Nike enters esports team sponsorship, debuts with Brazil’s Furia
US sportswear brand Nike has signed its first kit deal with an esports team and its first esports sponsorship in Brazil, with local outfit Furia
PSG signs record kit deal with Nike, breaks one million shirt sales
French Ligue 1 club Paris Saint-Germain has signed a new, record kit deal with US sportswear brand Nike
Nike extends kit deal with Brighton and Hove Albion
Premier League football club Brighton and Hove Albion has agreed a three-season extension to its kit partnership with US sportswear brand Nike
Nike continues long association with Syracuse University
Syracuse University has agreed a multi-year extension to its kit partnership with Nike – an association that has spanned more than three decades.
Nike tops ‘Most Valuable Retail Brands’ rankings for second year
US sports brand Nike has been named as the most valuable apparel brand for the second consecutive year by the BrandZ Top 75 Most Valuable Retail Brands report
NWSL extends Nike partnership through 2022 – report
The National Women’s Soccer League has reportedly extended its partnership with Nike through the 2022 season.
Internacional swaps Nike for adidas as fans demand casualwear
Brazilian Série A club Internacional has signed a new kit partnership with German sportswear brand adidas.
Nike invests as first apparel partner of China’s League of Legends Pro League
US sportswear brand Nike is paying about $7.5m (€6.7m) per year to sponsor China’s League of Legends Pro League (LPL), according to industry sources.