NFL (National Football League)
Postmates becomes NFL’s inaugural on-demand food delivery partner
The National Football League has entered into a multiyear sponsorship agreement with Postmates, which has become the first official on-demand food delivery partner of the league.
Dolphins quarterback Tagovailoa has top-two selling NFL jerseys
Miami Dolphins' new quarterback Tua Tagovailoa has demonstrated his star power by having the National Football League's top-two selling jerseys since the NFL Draft
The Secret Kicker – Procter & Gamble & the NFL
Procter & Gamble deodorant brand Secret kicked off conversation about women in sport with a Super Bowl LIV ad spot involving US women’s soccer superstar Carli Lloyd.
NFL expands technology partnership with Microsoft to include Teams platform
The National Football League has expanded its partnership with technology giant Microsoft, in a multiyear deal
NFL to allow sportsbook sponsors in 2020
The National Football League has continued its embrace of legalized sports betting by allowing sponsorships from sportsbook operators from the 2020 season
NFL develops H&M apparel range in deal brokered by IMG
The National Football League has announced a partnership with fashion retailer H&M to launch a range of NFL-branded apparel and accessories in a deal brokered by IMG
Rocket Mortgage becomes NFL’s official mortgage sponsor
Rocket Mortgage, a subsidiary of Detroit-based mortgage company Quicken Loans, has become the official mortgage sponsor of the National Football League in a multi-year deal
BABE becomes NFL’s inaugural official wine sponsor
Anheuser-Busch InBev's sparkling wine brand BABE has become the first-ever official wine sponsor of the National Football League
Denver Broncos sign naming-rights deal with Empower Retirement
NFL stadium in Denver receives its fourth name in less than two decades
Pepsi renews NFL Super Bowl halftime sponsorship until 2022
Soft drinks brand Pepsi has renewed its sponsorship of the Super Bowl halftime show until 2022 as part of a wider extension of its partnership with the National Football League
NFL signs licensing agreement with Men’s Wearhouse, Jos. A. Bank
The National Football League has entered into a multiyear licensing agreement with Men’s Wearhouse and Jos. A.
Oakley partners with NFL as helmet visor provider
The National Football League has announced a four-year agreement with leading eyewear and sport lifestyle brand Oakley to become the league’s official helmet visor provider, a new sponsorship category f…
NBA teams and players outstrip NFL in global sponsorship power – survey
The NBA’s Golden State Warriors top the list of the US sports teams which wield the greatest sponsorship clout outside North America, according to a study by specialist analytics company DataPowa.
NFL to ease restrictions on alcohol sponsorships
The National Football League will be easing the restrictions on team and player likeness in beer, wine and distilled spirit sponsorships
NFL announces Caesars Entertainment as first Official Casino Partner
The NFL has ushered in the new year by announcing that Caesars Entertainment will be its inaugural Official Casino Partner in a deal worth a reported $30m (€26m) a year.
Anheuser-Busch extends with Kansas City Chiefs
The NFL’s Kansas City Chiefs has extended its exclusive partnership agreement with beer group Anheuser-Busch and its Bud Light brand.
GoUSA TV maintains backing of NFL London Games
GoUSA TV, the streaming television channel of Brand USA, the destination marketing organisation for the United States, has extended its backing of the NFL American football league’s London Games ahead of …
Dallas Cowboys make history with first ever NFL casino partnership
The Dallas Cowboys have made NFL history after becoming the first ever franchise to partner with a casino brand.