New Zealand Cricket

Car rental firm Hertz has agreed a sponsorship deal with the New Zealand Cricket national governing body.

New Zealand Cricket has reached an agreement with Georgie Pie to make the McDonald’s-owned brand the title sponsor of its domestic Twenty20 competition.

The Board of Control for Cricket in India (BCCI) continues to set the standard in terms of revenue from its two major sponsorship positions, extending its Nike kit supply deal at the start of this year, but other key cricket boards have seen big increases in 2016.