Premier League club Liverpool is reportedly in advanced talks with Nike over a new long-term kit deal that, if signed, would be a new league record
The Formula One motor-racing championship has extended deals with the organisers and sponsors of its esports series, which will see prize money more than double this year amid expansion plans
The addition of the women's and youth tournaments to the International Champions Cup has led to new commercial opportunities for organisers Relevent Sports
Swiss Formula One motor-racing team Alfa Romeo Racing has signed sponsorship deals with US sports apparel manufacturer New Balance and children’s rights organisation Save the Children.
Premier League club Liverpool is in talks with several kit suppliers eager to replace US sportswear brand New Balance at the end of next season, according to reports
Cricket South Africa has struck a five-year extension to its partnership with US sports apparel and equipment manufacturer New Balance
Footwear and apparel brand New Balance has signed as the Presenting Partner of the F1 Esports Series – one of the key innovations introduced by Formula One owners Liberty Media to attract a younger audience t…
New Balance launched the 2018-19 Proteas kit with a multifaceted, seven-month campaign called ‘Worn as One’.
LaLiga club Sevilla will earn at least €7.25m ($8.3m) from its shirt inventory this season, thanks to two new top-tier sponsors.