The Chinese division of North American basketball league the NBA has entered into a strategic partnership with smartphone manufacturer Vivo.
Sports protection and performance brand Shock Doctor has entered into a partnership with North American basketball league the NBA.
The NBA China division of the North American National Basketball Association has unveiled partnership deals with carmaker Dongfeng Nissan and the Harbin Brewery.
National Basketball Association champion Golden State Warriors has signed a sponsorship deal with Chinese solar energy products company JinkoSolar.
Hotels group Marriott International has agreed a commercial partnership with the National Basketball Association for its global events.
Numerous partners, including sportswear company Nike and Ford Motor Company of Southern Africa have signed up as partners of the NBA North American basketball league’s first game in Africa on August 1.
Californian-based financial services company Golden 1 Credit Union has secured a long-term arena naming-rights deal with NBA basketball team Sacramento Kings.
North American NBA basketball franchise the Philadelphia 76ers have dropped the name of banking and financial services company Wells Fargo from their home arena.
Brewing company SABMiller has reached a multiyear agreement with the National Basketball Association to make its Miller Genuine Draft (MGD) brand the official beer of NBA Canada.
Abu Dhabi airline Etihad Airways has become a legacy partner and the exclusive airline partner of NHL ice hockey team Washington Capitals and NBA and WNBA basketball teams Washington Wizards and Washington Mystics under an agreement with their operating group Monumental Sports & Entertainment.
Soft drinks and snack food giant PepsiCo has signed a multi-year marketing partnership with the NBA, replacing rival brand Coca-Cola on the commercial roster of the North American basketball league.
Online daily fantasy sports operator Major League Fantasy has unveiled a partnership with the Golden State Warriors NBA basketball team in North America.
Sportswear company Adidas has decided against renewing its contract to supply kit to the NBA basketball league in North America.
Canadian financial services group Bank of Montreal has agreed a multi-year sponsorship deal with the NBA basketball league.
Los Angeles Clippers has agreed a commercial deal with DraftKings, making it the latest NBA basketball franchise to partner with the daily fantasy sports gaming company.
NBA basketball team Miami Heat has announced a multi-year partnership with energy company NRG.
Consumer tax services provider H&R Block has agreed a multi-year partnership with the NBA basketball league.
NBA basketball franchise the Los Angeles Clippers has announced a multi-year deal with luxury watch and jewellery retailer Westime, effective from the ongoing 2014-15 season.
Outdoor apparel brand Weatherproof has agreed a commercial partnership with NBA basketball team the Milwaukee Bucks.
Online sports network Sportlobster has expanded its partnership with the NBA to take in presenting partner rights to the North American basketball league’s 2015 Global Games event in London.
US fantasy sports gaming company DraftKings has continued its expansion in North American sports leagues through a partnership with NBA basketball team Minnesota Timberwolves.
Fantasy sports company FanDuel has expanded its presence in North American basketball league the NBA by becoming an official sponsor of the Los Angeles Lakers.
Chinese smartphone manufacturer ZTE has agreed a deal to become an official sponsor of NBA basketball teams New York Knicks, Houston Rockets and Golden State Warriors for the 2014-15 season.