NBA

Chinese electronics manufacturer Leyard has signed an agreement with NBA China to become the Official Marketing Partner for NBA's "5v5"  basketball tournament held in the Chinese cities of Guangzhou, …

North American basketball league the NBA has extended its partnership in Italy with banking group UBI Banca

The NBA has signed up Australian betting brand BetEasy as the first Official Wagering Partner of the NBA in Australia

US telco AT&T has signed a wide-ranging, multi-year Official Marketing Partnership with the NBA, starting at next week’s NBA All-Star game.

North American basketball league the NBA has signed its third gaming partnership in the space of a week through a deal with Spanish company Codere

North American basketball league the NBA has signed its first gaming partnership in Latin America through a multi-year deal with Supermatch, the sports betting operator of Uruguay’s national lottery.

North American basketball league the NBA has signed a wide-ranging marketing and content partnership with Migu, a subsidiary of telco China Mobile that provides digital content products and services

Française des Jeux and the National Basketball Association have signed a new multi-year partnership that will make the operator of France’s national lottery the first Official Gaming Partner of the NBA…

US sportswear company Nike has further strengthened its association with North American basketball league the NBA by extending its role as Presenting Partner of the Mexico City Games

This mobile first, GIF-led campaign leveraged the 2020 All-Star Weekend through a collection of Joel Embiid GIFs and encouraged fans to celebrate the three-day event via Giphy.

NBA sponsor American Express created an award-winning campaign during the 2018-19 season by allowing Amex members to swap their jersey for free if their favourite player switched clubs.

To leverage its endorsement of Kawhi Leonard during the Toronta Raptor’s journey to the 2019 NBA Finals, league footwear sponsor New Balance ran a digital outdoor campaign in Toronto and San

The NBA teamed up with independent music distributor UnitedMasters to use the league’s 1.6bn fanbase as a source of new music discovery.

A former executive from the NBA's Sacramento Kings has been accused of taking $13.4m from two sponsors, according to The Sacramento Bee. Jeffery R.

The Chinese division of North American basketball league the NBA has entered into a strategic partnership with smartphone manufacturer Vivo.

Sports protection and performance brand Shock Doctor has entered into a partnership with North American basketball league the NBA.

The NBA China division of the North American National Basketball Association has unveiled partnership deals with carmaker Dongfeng Nissan and the Harbin Brewery.

National Basketball Association champion Golden State Warriors has signed a sponsorship deal with Chinese solar energy products company JinkoSolar.

Hotels group Marriott International has agreed a commercial partnership with the National Basketball Association for its global events.

Numerous partners, including sportswear company Nike and Ford Motor Company of Southern Africa have signed up as partners of the NBA North American basketball league’s first game in Africa on August 1.

Californian-based financial services company Golden 1 Credit Union has secured a long-term arena naming-rights deal with NBA basketball team Sacramento Kings.

North American NBA basketball franchise the Philadelphia 76ers have dropped the name of banking and financial services company Wells Fargo from their home arena.

Brewing company SABMiller has reached a multiyear agreement with the National Basketball Association to make its Miller Genuine Draft (MGD) brand the official beer of NBA Canada.

Abu Dhabi airline Etihad Airways has become a legacy partner and the exclusive airline partner of NHL ice hockey team Washington Capitals and NBA and WNBA basketball teams Washington Wizards and Washington Mystics under an agreement with their operating group Monumental Sports & Entertainment.

Soft drinks and snack food giant PepsiCo has signed a multi-year marketing partnership with the NBA, replacing rival brand Coca-Cola on the commercial roster of the North American basketball league.

Online daily fantasy sports operator Major League Fantasy has unveiled a partnership with the Golden State Warriors NBA basketball team in North America.

Sportswear company Adidas has decided against renewing its contract to supply kit to the NBA basketball league in North America.

Canadian financial services group Bank of Montreal has agreed a multi-year sponsorship deal with the NBA basketball league.

Los Angeles Clippers has agreed a commercial deal with DraftKings, making it the latest NBA basketball franchise to partner with the daily fantasy sports gaming company.

NBA basketball team Miami Heat has announced a multi-year partnership with energy company NRG.

Consumer tax services provider H&R Block has agreed a multi-year partnership with the NBA basketball league.

NBA basketball franchise the Los Angeles Clippers has announced a multi-year deal with luxury watch and jewellery retailer Westime, effective from the ongoing 2014-15 season.

Outdoor apparel brand Weatherproof has agreed a commercial partnership with NBA basketball team the Milwaukee Bucks.

Online sports network Sportlobster has expanded its partnership with the NBA to take in presenting partner rights to the North American basketball league’s 2015 Global Games event in London.

US fantasy sports gaming company DraftKings has continued its expansion in North American sports leagues through a partnership with NBA basketball team Minnesota Timberwolves.

Fantasy sports company FanDuel has expanded its presence in North American basketball league the NBA by becoming an official sponsor of the Los Angeles Lakers.

Chinese smartphone manufacturer ZTE has agreed a deal to become an official sponsor of NBA basketball teams New York Knicks, Houston Rockets and Golden State Warriors for the 2014-15 season.