National Hockey League Players’ Association (NHLPA)

Video game developer Electronic Arts has announced a multiyear renewal of its long-standing licensing agreement with the National Hockey League and NHL Players’ Association.

Kraft’s Hockeyville is an annual search for the most passionate hockey community, with the winners hosting an NHL pre-season game and getting $150,000 in local rink upgrades.

Security and smart automation services provider Vector Security has signed a sponsorship deal with NHL ice hockey team the Columbus Blue Jackets

US subscription video-on-demand service Hulu has agreed a deal to sponsor the NHL ice hockey league and the NHL Players’ Association during this year’s season-ending Stanley Cup Playoffs and Final.

The National Hockey League and the National Hockey League Players’ Association have unveiled the first set of partners for the 2016 World Cup of Hockey national team ice hockey event.

Action camera maker GoPro last month signed a half-season official partner deal with the National Hockey League (NHL) as it looks to make major strides in sport.