MLS
There’s More Fun to Be Had – Captain Morgan & MLS
Captain Morgan joined MLS as official rum and spirits partner in 2019, activating through a season-long campaign that spanned stadium signage, around-the-ground street teams and sampling, ticket giveaways, national television ads, OOH work and digital and social content.
Houston Dynamo venue renamed BBVA Stadium
Major League Soccer's Houston Dynamo and the Houston Dash of the National Women's Soccer League will now play in the BBVA Stadium following the venue's name change
LAFC looks to engage Hispanic audience with Curacao partnership
Major League Soccer team LAFC is looking to engage with its Latino fanbase by announcing a multi-year partnership with Curacao, the largest Hispanic-centric retailer on the West Coast of the United States.
MLS poised to announce sports betting and data partner
Major League Soccer is poised to become the latest major US sports league to launch an official sports betting and data partnership
Seattle Sounders sign kit deal with online retailer Zulily
The Seattle Sounders have announced a multi-year kit sponsorship with online retailer Zulily, replacing Microsoft Xbox.
FC Cincinnati enters into partnership with First Financial Bank
MLS expansion side FC Cincinnati has agreed a multi-year partnership with First Financial Bank, which will become "the club’s Exclusive Banking and Financial Services Partner".
LA Galaxy stadium to be renamed Dignity Health Sports Park
The Los Angeles Galaxy will play at the Dignity Health Sports Park next season after facility owner AEG signed a 10-year deal with hospital operator Dignity Health.
Houston Dynamo secure MD Anderson as jersey sponsor
Houston Dynamo, the lone Major League Soccer club without a jersey sponsor this season, have filled the void by signing a deal with the University of Texas MD Anderson Cancer Center.