McLaren Racing
K-Swiss enters F1 with McLaren deal, MindMaze backs Alfa Romeo
McLaren Racing has signed a multi-year deal with footwear brand K-Swiss, while fellow Formula 1 team Alfa Romeo has agreed a new partnership with neurotechnology platform MindMaze
McLaren agrees deal with Saudi city project NEOM, Buzz Group signs with AlphaTauri
McLaren Racing has signed a sponsorship agreement with Saudi Arabian city development project NEOM
McLaren signs up Goldman Sachs ahead of British GP
McLaren Racing has signed up global financial institution Goldman Sachs to its sponsorship portfolio.
The multi-year deal makes the company an ‘Official Partner’ of McLaren’s Formula 1 team.
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Ricciardo appointed OKX brand ambassador
Formula 1 driver Daniel Ricciardo has been appointed as a brand ambassador of cryptocurrency firm OKX
McLaren adds Cadence as latest sponsor from technology sector
McLaren Racing has signed up computer software company Cadence as the latest addition to its sponsorship portfolio
McLaren expands SunGod licensing deal to include Extreme E
McLaren Racing has expanded its agreement with eyewear brand SunGod
McLaren Racing diversifies with Formula E entry
McLaren Racing has continued to diversify its motorsports portfolio by agreeing to enter electric racing series Formula E for the first time
McLaren continues sponsorship drive with VMware
McLaren Racing has signed up multi-cloud services provider VMware as its latest sponsor
McLaren Racing brings in crypto platform OKX
Racing team grows its presence in cryptocurrency landscape
McLaren to provide manufacturing expertise in Sanofi sponsorship
McLaren Racing has signed global healthcare company Sanofi as a sponsor.
The multi-year deal will see McLaren collaborate with Sanofi to help develop the latter’s manufacturing operations.
McLaren’s Castore deal expands to include IndyCar
McLaren Racing has expanded its association with UK-based sports performance wear company Castore to include sponsorship of its IndyCar team
McLaren extends and expands Cisco deal in latest sponsorship move
McLaren Racing has signed an extension and expansion of its sponsorship deal with technology company Cisco, making the brand an Official Technology Partner of the McLaren Formula 1 team
McLaren Racing secures wide-ranging Google sponsorship
McLaren Racing has signed technology giant Google to its sponsorship portfolio in a multi-year deal which makes the company an Official Partner of the McLaren Formula 1 team and the McLaren MX Extreme …
McLaren terminates Bitci deal after less than a year
Formula 1 motor racing team McLaren has terminated its commercial agreement with Turkish cryptocurrency exchange Bitci.
McLaren initially partnered with Bitci
McLaren strikes Gopuff deal, ROKiT Venturi announces Stoli Group tie-up
McLaren Racing has announced a “multi-year” sponsorship agreement with American grocery delivery service Gopuff, which becomes the exclusive instant needs partner of the British Formula One team.
Aramco acquires Aston Martin co-title sponsor rights to expand F1 presence
The Aston Martin Formula 1 team has signed oil and gas producer Aramco as its co-title sponsor.
The long-term deal sees Aramco join Cognizant within the team’s name.
Hilton extends McLaren Racing sponsorship
Hotel group Hilton has signed a multi-year extension to its long-standing sponsorship of the McLaren Racing Formula 1 team, an association which has been in place since 2005
McLaren Racing signs with Immersive Labs as CEO Brown talks up team’s tech platform
McLaren Racing has signed up cyber security specialist Immersive Labs to its sponsorship portfolio.