McLaren Racing

Multiple Sports

Optimum Nutrition believes the recent opening of a new performance hub for the McLaren Formula 1 team will broaden its consumer base and reach.
Sponsorship & Marketing

The Haas Formula 1 team has strengthened its commercial portfolio with the double addition of homeowner insurance firm Orion180 and automotive manufacturer Toyota
Motorsport
Sponsorship & Marketing

Mastercard’s lengthy consideration of the F1 market has seen it enter into an agreement with McLaren Racing to become a ‘major sponsor’, following a process that saw several F1 teams jostle for Mastercard’s signature.
Motorsport
Sponsorship & Marketing

McLaren Racing will be sporting a new brand on its car at the upcoming Miami Grand Prix after signing up e-commerce platform eBay as its latest sponsor
Motorsport
Sponsorship & Marketing

MasterCard is preparing for a sponsorship showdown at the Miami F1 Grand Prix, with four top teams in the hunt for a huge cash injection from the payment services giant.  
Motorsport
Licensing & Merchandising

All 10 Formula 1 teams are in a pre-season race to secure sponsorship agreements ahead of the new campaign, prompting a deluge of deals to roll in over the course of the week
Motorsport
Sponsorship & Marketing

Spanish beer brand Estrella Galicia has rejoined the McLaren Racing sponsorship portfolio after the expiry of its deal with Ferrari. It will be the organisation's non-alcoholic Estrella Galicia 0
Motorsport
Sponsorship & Marketing

General Motors (GM) has formally registered to join Formula 1 as a power unit manufacturer from 2028 in a move which boosts the prospects of a team owned by Andretti Global, the parent company of Andretti…
Motorsport
Sponsorship & Marketing

McLaren Racing is resisting calls from Dutch health organisations to remove branding of tobacco-free nicotine specialist Velo from its car for the upcoming Dutch Grand Prix
Ice Hockey

Project and work management software company Smartsheet uses sports sponsorship to integrate its services into high-profile sports organisations like McLaren Racing and NHL franchise the Seattle Kraken. Matthew Williams reports.
Motorsport
Sponsorship & Marketing

McLaren Racing has extended its agreement with global professional services company Deloitte in a multi-year renewal that expands the association to a global level
Motorsport
Sponsorship & Marketing

McLaren Racing has signed up customer relationship management company Salesforce to its sponsorship portfolio
Motorsport
Sponsorship & Marketing

McLaren Racing has signed up logistics company DP World as a sponsor of its Formula 1 team
Motorsport
Sponsorship & Marketing

McLaren Racing has extended and expanded its agreement with sportswear brand Castore
Motorsport
Sponsorship & Marketing

McLaren Racing has announced a new sponsorship between its NTT IndyCar Series team Arrow McLaren SP and semiconductor manufacturer Onsemi
Motorsport
Sponsorship & Marketing

The volume of US brands agreeing sponsorship deals with Formula 1 teams has increased by 66 per cent in the last two years, according to the latest research from SportBusiness Sponsorship
Motorsport
Sponsorship & Marketing

McLaren Racing has partnered with digital agency Seamless Digital to introduce cutting-edge technology which will allow the team to change the branding on its cars during a Formula 1 race weekend in a…
Motorsport
Sponsorship & Marketing

McLaren has signed up whiskey brand Jack Daniel's as a sponsor of its Formula 1 team. The multi-year deal will commence from the start of the 2023 Formula 1 season