Major League Soccer (MLS)

Microsoft has signed a two-year extension to its shirt sponsorship deal with Major League Soccer team Seattle Sounders, according to GeekWire.com.

All-electronic consumer banking service Simple has reached a multi-year agreement to serve as the official online banking partner of Major League Soccer franchise the Portland Timbers.

Communications technology company Avaya has struck a naming rights deal for the San Jose Earthquakes’ Major League Soccer stadium.

Dutch brewing company Heineken has expanded its involvement in Major League Soccer by announcing individual team partnerships with seven franchises from the North American football competition.

Beer brewer AB InBev chose to focus elsewhere after the asking price for its Major League Soccer (MLS) deal increased in renewal talks.

Dutch brewing company Heineken has agreed a long-term partnership with Major League Soccer (MLS) to become the North American football league’s official beer.

Major League Soccer champion Sporting Kansas City has extended its shirt sponsorship deal with investment management company Ivy Funds through to the end of the 2022 season.

Dallas-headquartered telecommunications company Ciao Telecom has agreed a deal through 2018 with Colorado Rapids to become the Major League Soccer team’s first front-of-jersey sponsor.

Abu Dhabi-based airline Etihad Airways has agreed a multi-year partnership with Major League Soccer, the top division of football in North America.

Major League Soccer has announced a multi-year sponsorship deal with juice drink brand Capri Sun and US food conglomerate Kraft Foods.

Fast-food chain Chipotle Mexican Grill has entered into a commercial partnership with Major League Soccer and its 12 clubs for the North American league’s 2014 season.

US security, health and engineering solutions company Leidos has become the new main shirt sponsor of Major League Soccer team D.C. United.

Major League Soccer team Portland Timbers has agreed a multi-year community partnership with Providence Health & Services that awards the naming rights for its home stadium to the not-for-profit healthcare provider.

Matthew Glendinning, editor of Sports Sponsorship Insider, provides a round-up of articles found in the May issue of our monthly newsletter.

Telecommunications company AT&T last month renewed its sponsorship of North American football’s Major League Soccer to tap into the league’s multicultural fan-base and its followers in the 18-34 age group.

SPORTS MARKETING VETERAN Seamus O’Brien is confident of success in the New York area sponsorship market as he takes on the might of Red Bull with the reborn New York Cosmos soccer franchise.