Major League Soccer (MLS)
SeatGeek signs on as MLS ticketing partner
Major League Soccer has entered into a multi-year partnership with mobile-focused ticketing platform SeatGeek.
Talen Energy assumes naming rights for Philadelphia Union stadium
Major League Soccer’s Philadelphia Union has confirmed that US independent power producer Talen Energy has assumed the naming rights to its stadium.
Alcatel OneTouch connects with LA Galaxy
Mobile phone manufacturer Alcatel OneTouch has agreed a multi-year partnership with Major League Soccer team Los Angeles Galaxy.
Mercedes-Benz secures Atlanta stadium naming rights
Automotive manufacturer Mercedes-Benz USA has sealed a deal to become the naming rights sponsor of a new stadium in Atlanta, US.
Major League Soccer goes back to school with SNHU
Southern New Hampshire University has secured a multi-year agreement with Major League Soccer that makes the educational institution the league’s exclusive education partner.
DraftKings builds portfolio with MLS partnership
Daily fantasy sports company DraftKings has agreed a multi-year partnership with Major League Soccer.
Orlando City cements Lennar Homes partnership
Florida-based housing developer Lennar Homes has secured a sponsorship deal with North American Major League Soccer club Orlando City.
Water brand enters MLS market with LA Galaxy
Oxygen-enriched beverage brand O4 Water has entered into a partnership with US Major League Soccer team LA Galaxy.
NFL dominates fees, AB InBev and Pepsi make most deals
The National Football League has long been the dominant sports organisation in North America and our research into the top five deals of the five major US leagues confirms its position at the top of the sponsorship tree.
MLS swaps PepsiCo for Coca-Cola in new deal
Major League Soccer has signed its latest major sponsorship deal, with Coca-Cola replacing long-serving PepsiCo as the non-alcoholic beverage partner of the North American league and the U.S. Soccer organisation.
Allstate: College football remains key platform
US insurance company Allstate is using college football as the main platform to communicate its key messages.
Mapfre deal highlights multinational interest in MLS
Spain-based insurance brand Mapfre this month signed a deal to become the stadium naming rights partner for Major League Soccer’s Columbus Crew.
MLS bags commercial brace with Mondelez and Johnson & Johnson
North American football competition Major League Soccer has agreed multi-year partnerships with multi-national snack foods company Mondelez and the consumer division of Johnson & Johnson.
New York Red Bulls harvest Yanmar tie-up
Major League Soccer team New York Red Bulls has secured a multi-year marketing partnership with Japanese heavy equipment manufacturer Yanmar.
Chicago Fire reinforces commercial roster with Magellan deal
Major League Soccer team Chicago Fire has announced a renewed multi-year partnership with global speciality steel distributor Magellan Corporation.
MLS drives off with Audi as new season kicks off
German automotive manufacturer Audi has signed a multi-year partnership with North America’s Major League Soccer.
Columbus Crew stadium secures naming rights partner
MAPFRE Insurance has signed up as the naming rights partner of the home stadium of North American Major League Soccer franchise the Columbus Crew.
BMO returns to Toronto FC as main sponsor
Canadian financial services group BMO has signed a one-year deal to return as the main shirt sponsor of Major League Soccer franchise Toronto FC.